Category: Website Building

Do you already have a partner program, but not a dedicated page to showcase it? That’s a major missed opportunity. A cleverly designed partners page does more than just list logos: it reinforces trust with your customers, helps existing partners feel valued and supported, and invites the right new partners to join your network.

In this guide, we’ll break down what makes an effective partners page, why it’s such a powerful asset for growth, and the essential elements you need to include. Plus, we’ll share partners page best practices and examples to inspire your own.

What Is a Partners Page?

A partners page is a dedicated page on your website that displays your company’s partnerships, but also acts as a gateway for new ones. Usually the partners page will feature noteworthy brands or people you work with, what your partner program looks like, and how interested parties can get involved.

Think of a partners page as accomplishing multiple small business marketing jobs all at once: it’s a credibility booster plus a business development tool. That’s because it shows the outside world that you have trusted collaborations while also inviting new partners to learn about opportunities with your company.

Why Have a Partners Page?

Not every company needs a partners page, but for scaling businesses or those that rely on partnerships—such as SaaS companies, agencies, nonprofits, or ecommerce brands—it can be a really important growth asset that helps you reach your business goals.

Here are the main reasons to have a partners page:

• Build credibility – Feature your partners, customer success, and case stories that demonstrates reliability and trustworthiness to both customers and future collaborators.
• Attract the right partners – A smartly crafted partners page makes it clear who you want to work with and what you offer, drawing in organizations that align with your business goals.
• Clarify your program – Outlining the benefits, requirements, and process saves time for both you and future partners.
• Support brand storytelling – Your partners reflect your values and expertise, so highlighting them strengthens your overall brand positioning.

But, importantly, you’ve got to get all of this right on your partners page! So that’s what we’re here to do today.

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What to Include on a Partners Page

A strong partners page balances clear messaging with a smart website layout, guiding visitors through the story in a way that feels natural and persuasive. It’s essentially a marketing funnel in a page: you start with high-level credibility (logos, hero section), build interest with benefits and case studies, and end with action-driven elements like forms and calls to action. 

A successful partners page should include these elements: 

1. Hero Section

You might recall having heard about the hero section as an important—if not the most important—part of your homepage website design. And in fact it’s also a great tool for your partners page design. 

As a little refresher, the hero section is the above-the-fold graphic section that gets your strongest message across both visually and verbally. It typically communicates instant value—in this case, of your partnership program. An especially strong hero will combine that clear messaging with visual web design to make an impactful first impression.

Key elements to include in the hero section:

• Headline: A benefit-driven statement that speaks to potential partners (such as “Grow with Us: Join Our Partner Network”).
• Subheadline or short description: A concise explanation of what your program is about.
• Visuals: Branded imagery, an illustration of collaboration, or even a short video.
• Call-to-action (CTA) button: A clear action such as “Become a Partner” or “Explore Benefits.”

Think of your hero section as a pitch in miniature. It sets the tone for the rest of the page and should quickly answer the question: “Why should I care about this partnership?”

2. Partner Logos

Featuring partner logos is one of the most straightforward ways to build instant credibility for your program and for your brand in general. It shows that respected organizations and businesses already trust you, and by extension others can too.

Best practices for displaying logos:

• Visibility: Place logos high enough on your partners page design so that they reinforce credibility early, often just below the hero.
• Consistency: Use uniform sizing and layout to keep the section visually clean—but avoid altering partner logos in ways that conflict with their brand guidelines (for example, changing colors or proportions).
• Grouping: If you have many partners, consider organizing logos by category or using a carousel/grid layout.
• Linking (optional): You can link logos to case studies, testimonials, or the partner’s website for added depth. If you link to another site, however, be sure to have it open in a new webpage so that you still keep visitors on your site. That said, you may want to avoid the distraction altogether and avoid sending users off to another site.

3. Benefits 

This is the section of your partners page design where you make the case for your partnership program. Instead of just describing what the program is, highlight the tangible benefits a partner will gain from joining.

Ways to structure a Benefits section:

• Headlines or bullet points: Make the benefits scannable (think: “Grow revenue together,” “Access exclusive resources,” “Expand your reach”).
• Partner-focused language: Speak to what’s in it for them, not just what your company gains.
• Visual support: Use icons, graphics, or short testimonials to reinforce each benefit.

Think of this partners page section as answering the question: “Why should I work with you instead of someone else?” The clearer and more compelling your benefits, the more likely the right partners will self-identify and take the next step.

4. Program Overview

After laying out the benefits, it’s time to get specific. An About the Program section on your partners page explains how your partnership model works, giving prospective partners the clarity and transparency they need to make a decision to move forward.

What to include in the program overview:

• Types of partnerships: For example, reseller, affiliate, integration, or strategic alliances.
• How the program is structured: Tiers, revenue sharing, training, or co-marketing opportunities.
• Expectations: What you provide to partners and what you expect in return.
• Visual aids: A simple diagram or infographic can make a complex program easier to understand at a glance.

Clarity is the goal here. Think of it like a customer journey: Give the reader enough information to evaluate fit quickly, while keeping the details succinct enough to encourage them to take the next step and learn more.

5. Partner Application Process

Once a possible partner is interested, make it abundantly clear via your partners page design how they can move forward. A How to Become a Partner section does just that, removing friction by outlining the process in a simple, transparent way. Quite simply: set expectations.

Best practices for displaying the partner application process:

• Step-by-step overview: Break the process into 3–4 clear steps (such as apply, review, onboarding, and launch).
• Set expectations: Mention timelines, required qualifications, or additional resources applicants will need.
• Consider providing multiple touchpoints: You can include both a primary CTA (like “Apply Now”) and a secondary one (like “Contact Us”) for those who may need more information first.
• Highlight support: Reassure applying partners that they’ll have guidance through the process, whether from a dedicated partner manager or a resource hub.

This kind of expectation setting via your partners page helps avoid drop-offs, because when potential partners know exactly what to expect, they’re more likely to follow through.

6. Case Studies

Case studies are one of the most persuasive elements of your partners page design. They turn abstract benefits into real-world proof by showing how your program has helped existing partners succeed.

Ways to showcase case studies:

• Spotlight format: Dedicate a short section to a single partner success story with measurable results.
• Carousel or grid: Feature multiple partner case studies with visuals, quotes, and outcomes.
• Mix of formats: Include written stories, video testimonials, or data-driven snapshots featuring existing partners.

When writing case studies, focus on:

• The partner’s challenge before working with you.
• The solution provided through your partnership.
• The results they achieved (revenue growth, increased reach, new opportunities, etc.).

Well-crafted case studies show potential partners that others like them have achieved success with your program. 

7. CTAs and Forms

A strong partners page goes beyond informing, and really guides visitors toward action. That’s where calls to action and forms come in. While they work together, each has a different role.

CTAs are about engagement. They should appear throughout the partners page design to capture interest at the right moment and direct visitors to learn more, apply, or contact you.

Forms are about conversion. They turn interest into a commitment by collecting essential details so you can qualify and follow up.

When to use CTAs:

• Early in the partners page design (like in the hero section) to capture top-level interest.
• After benefits or case studies, when the value has been clearly shown.
• For “softer” actions, like “Download our program guide” or “Contact us to learn more.”
• Remember to keep CTAs action-oriented and descriptive, which is also important for website accessibility, as it allows all users to understand the next step.

When to use forms:

• At the point of highest intent, often after explaining the program and its benefits, or how to apply.
• When you want to qualify prospects by segmenting (affiliate, reseller, etc.).
• As the final action step, placed toward the bottom of the partners page design.

Together, CTAs and forms act as the conversion engine of your partners page. CTAs build that curiosity and momentum, while forms capture the momentum and turn it into qualified leads.

For all the necessary follow-up, you will need a solid email marketing platform in your court. One that’s easy to get going, allows you to segment your lists, send automated sequences, and track performance over time. With SiteGround Email Marketing, you can nurture new partner leads from the moment they sign up—sending welcome sequences, program updates, and tailored campaigns that keep them engaged and moving toward long-term collaboration.

8. Resources

Providing resources helps both potential and existing partners feel supported, while also demonstrating that your partnership program is structured, professional, and built for success. A well-organized resource section works in two important ways: it can help attract the right partners, and also help current partners thrive.

Examples of resources to include:

Guides and playbooks:

• Materials that explain how partners can get started or maximize the partnership.
• Ideal for prospects who are still evaluating the program and want to understand the process.

Marketing materials:

• Logos, co-branding guidelines, banners, or templates.
• Helps partners promote your products/services effectively while maintaining brand consistency.

Training and onboarding content:

• Videos, webinars, or step-by-step documentation.
• Best for new partners to quickly get up to speed and start contributing value.

9. FAQs

An FAQ section is a helpful way to address common questions, reduce friction for prospective partners, and prevent unnecessary back-and-forth before someone decides to apply or reach out.

Consider including questions that cover:

• Program details: Eligibility, partner types, or expected benefits.
• Process questions: How to apply, timelines, or onboarding steps.
• Support and contact information: How to get help if needed.

Keep answers brief and scannable, using bullet points or short paragraphs. You can also include links to guides or resources for more detailed explanations.

Best Practices for Partners Pages

Creating a truly successful and well-designed partners page goes beyond just checking the above boxes. It requires a bit more nuance involving structure, web design, and how you communicate your partner program. Following these best practices will help your page attract the right partners and support meaningful collaboration.

Define Your Ideal Partner

Before writing copy or going down the rabbit hole of partners page design, be clear about who you want to attract. Consider factors like industry, company size, business goals, and values. Defining your ideal partner is the starting point for everything else you produce. 

Create Messaging that Resonates

Your messaging should speak directly to this potential ideal partner. Focus on the benefits for them, not just what your company gains. Use clear, concise language, highlight success stories, and avoid jargon. If you can nail this messaging, it will enable the right partners to quickly understand the value of joining your partner program.

Keep the Partners Page Aligned with Your Site

Your partners page design shouldn’t feel disconnected from the rest of your site. Make sure it reflects your company’s branding by using consistent colors, fonts, and imagery. At the same time, consider how it fits into your broader website planning—whether through main navigation, as part of your About section, or linked from resources. This alignment helps the page feel like a cohesive part of your site and reinforces the value of your brand and working with you.

Leverage Existing Partnerships

We touched on this before, but we can’t emphasize it enough: leverage your existing partners, as it adds valuable credibility for both customers and for developing new partnerships. Use those logos (with permission), create case studies, and don’t be shy about asking for testimonials. Highlighting successful collaborations demonstrates the credibility of your program and encourages new partners to envision similar results.

Segment and Follow Up

Not all partners are the same, so segment prospects by using forms. That is, if you have, let’s say, a newsletter form on your homepage, you’ll want to be sure to create a unique, segmented form for your partners page. This kind of segmentation allows you to automate your emails and follow up with customized communications with relevant resources. 

Build a Partners Page That Works

Surely you are convinced by now that a well-structured and well-designed partners page does more than just rattle off a few points about your program. It’s actually a strategic tool that strengthens relationships, attracts new partners, and builds trust with your customers. And if you get it just right, you won’t just attract partners, but you’ll attract the right partners, making your whole partner program more successful.

And if you want to make building that page effortless, turn to SiteGround’s Website Builder. With drag-and-drop web design, customizable templates, and built-in marketing tools for forms and CTAs, you can create a partners page that looks polished, functions seamlessly, and fits perfectly within your overall website. That way, you can showcase your program and grow your partner network with confidence.

The best homepages share a common formula: a clear message, a compelling visual hierarchy, and a focused call to action—and studying examples is the fastest way to learn it. In this article, we break down top homepage examples by business type and purpose, highlighting exactly what makes each one work.

Whether you’re building a lead generation page, an ecommerce storefront, or a personal brand site, you’ll find concrete design tricks, messaging strategies, and CTAs you can apply right away. Because while crafting the perfect homepage can feel like catching lightning in a bottle, the truth is there’s a proven playbook—and the best sites are already using it.

What are the Best Website Homepage Examples?

The best homepage examples are organized by business type and primary goal—because what works for an ecommerce store looks very different from what works for a portfolio or a service business.

As you plan your website, these examples can help you better understand the purpose of your own homepage and how to shape your design, messaging, and calls to action accordingly.

Homepage Examples for Lead Generation

A great lead generation homepage has one job: turn interested visitors into contactable leads. The best ones pair a compelling offer — a free guide, a trial, a consultation — with clear CTAs and just enough social proof to make saying yes feel like a no-brainer.

1. Notice that the homepage example below captures attention with an eye-catching photo that highlights their core message: expertly crafted landscapes. Worth noting, they prioritize email lead generation by offering a free planning guide right upfront. Offering a lead magnet allows them to attract interested leads and nurture them through strategic email marketing. 

2. The below homepage stands out with a bold headline and subtitle that prominently highlight the business’s value and benefits. A clear call to action—which is action-based but also spotlights value (it’s free!)—is to the point and super effective. Then they follow their hero section with strong social proof via unmissable testimonials, adding credibility to their offerings.

3. The homepage below uses clear, compelling calls to action (CTAs) targeted at different stages of the marketing funnel. Visitors who are ready to make a decision can request a consultation, while those just beginning to explore can get started for free. By including these CTAs, they implement an effective lead generation tactic: to collect emails so the conversation can continue.

Pro tip: For all of these lead-generating homepage examples, it’s smart to segment leads based on which CTA they click. For instance, leads who choose “Schedule a consultation” can go into one list, while those who click “Start for free” go into another. This way, you can tailor your messaging more precisely based on where each lead is in the customer journey.

Homepage Examples for Ecommerce Stores

Ecommerce homepages need to do three things fast: show what you sell, make it easy to find, and give visitors a reason to stick around. The strongest examples balance eye-catching visuals with intuitive navigation and CTAs that move browsers toward buyers.

4. This site offers clear pathways to help customers find exactly what they’re looking for—whether it’s men’s or women’s items, new arrivals, or best sellers. The website navigation menu, header, and just below the hero section offer many ways for site visitors to find just the right next step. 

5. This site keeps it simple and effective with a single clean image and a clear and prominent call to action. More specific product links are neatly organized in the navigation menu under “shop” for easy browsing. Plus, in the post-hero section, they include a gallery of top products for instant ideas and shopping.

Homepage Examples for Personal Websites & Portfolios

Personal homepages work best when they lead with personality before credentials. The most memorable ones use a strong photo, an authentic voice, and a clear invitation — whether that’s to explore your work, join your community, or get in touch.

6. You’ll notice that personal webpages often take a slightly different approach. Impressive above-the-fold messaging and imagery is still important, but they’re focused more on personal photos and bios. This is evident on the homepage below, which features a friendly photo and heartfelt introduction that invites you to join her community and newsletter. The story and personal appeal make it hard not to want to “join the community.”

7. The below homepage example instantly pulls you in with its evocative hero image. It’s simple, captivating, and in just a few brief words captures what this site is all about: the ethereal photography. Below that, the photographer strengthens the message by sharing their personal philosophy, followed by a portfolio of imagery. The overall result is a quick and intriguing sense of what drives this person’s work, and what they have to offer.

Homepage Examples for Service-Based Businesses

Service business homepages need to answer two questions immediately: what do you do, and why should I trust you? The strongest examples combine a clear headline, an easy next step, and trust signals—like client logos or testimonials—that do the convincing before a visitor even scrolls.

8. This homepage example stands out with a color-popping hero image and short-but-sweet headline that clearly communicate what the company does. And taking the next step is simple no matter where you are in the customer journey—you can either get a free quote, or jump right in and schedule. Below the hero section, they highlight key features that make their business worth using, helping visitors understand the brand’s true value. 

9. This homepage example opens with a friendly photo, intentional brand colors, a clear headline, and strong calls to action. Notably, because they focus on serving local businesses, the section below the header features client logos. This leverages the credibility and recognition of those businesses while strengthening their own brand—a form of social proof that’s especially powerful in a local community.

What Makes a Homepage Effective?

Effective homepage design comes down to a handful of core principles — no matter the business type or goal. Here’s what the best examples in this article have in common, and what you should keep in mind as you build your own.

Clear Purpose and Goal

Every great homepage starts with a clear objective. Whether it’s selling a product, collecting leads, or building credibility, your homepage should make its purpose obvious within seconds. Visitors should instantly understand what your business does and what action they’re expected to take.

Strong Above-the-Fold Content

The content users see before they scroll is crucial. Use this space to grab attention with a concise headline, value proposition, and a clear CTA. The data backs this up: Nielsen Norman Group eyetracking research found that content above the fold receives 57% of users’ total viewing time, with attention dropping off sharply below it.

When it comes to effective above-the-fold design, the website below wins. It’s extremely basic and totally gets to the point with a straight forward value proposition, and a specific and enticing call to action. 

Pro tip: many of these same techniques also form part of landing page best practices. It’s all about really nailing your hero section, value proposition, and CTAs. 

Intuitive Design and Navigation

An important way to lower your bounce rate and keep users engaged is by creating a well-structured homepage that uses visual hierarchy to guide the eye and make content easy to scan. Keep navigation simple and predictable. Use clear headings, consistent spacing, and logical flow to help visitors find what they need quickly.

Clear and Compelling CTAs

Calls to action should stand out visually and align with your page’s goal. Use action-oriented language (“Get Started,” “Book a Demo,” “Shop Now”) and place CTAs strategically throughout the page to guide users toward conversion.

Trust Signals

Build credibility with testimonials, reviews, partner logos, certifications, or guarantees. Even a simple “As seen in” bar or customer quote can go a long way in making new visitors feel confident in your brand.

Fast Loading

Page speed directly affects user experience and conversion rates. Optimize images, use clean code, and choose a reliable hosting provider to ensure your homepage loads quickly across all devices.

Consistent Branding

Your homepage should reflect your brand basics—visually and verbally. Use consistent colors, fonts, tone of voice, and imagery to create a cohesive experience that feels trustworthy and professional.

Optimized for Mobile

With more users browsing on mobile devices, a responsive, mobile-friendly web design isn’t optional. Make sure buttons are easy to tap, text is readable, and content stacks well on smaller screens without losing functionality. 

With the SiteGround Website Builder, for example, we do this for you automatically. All websites are automatically optimized for mobile so that they not only look good, but work well. 

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Why Draw Inspiration from Homepage Examples?

Drawing inspiration from homepage examples is one of the fastest ways to improve your own. Real designs show you what works in practice—not just in theory—and help you make smarter decisions about layout, messaging, and calls to action before you start building. Here’s what to look for and what to keep in mind as you take notes for your own site:

• Clarify Your Page’s Purpose: Seeing how other websites define their goals—whether it’s driving sales, capturing leads, or sharing information—can help you pinpoint the main objective of your own homepage.
• Understand Best Practices: Homepage examples reveal how successful sites organize content, guide visitors, and encourage action—giving you a clearer sense of what works.
• Inspire Creative Ideas: A range of visual styles, messaging tones, and layouts can inspire you to find a look and feel that matches your brand identity.
• Save Time: Examples give you a starting point, helping you avoid design paralysis and focus your efforts more efficiently.
• Enhance User Experience: Learning from great design helps you create a homepage that’s intuitive, welcoming, and conversion-friendly.
• Define Your Website Layout: Different businesses require different website layouts. Understanding all of the above will help you determine what works best for your own webpage and to achieve your specific goals.

Before You Launch: Your Homepage Checklist

Building a homepage is one thing—making sure it’s ready to perform is another. Before you hit publish, run through these essentials:

• A clear headline that explains what you do and who you do it for, in plain language
• A value proposition that tells visitors why you and not someone else
• At least one strong CTA above the fold, with action-oriented language
• Intuitive navigation that makes it easy to find the next step
• A compelling hero image or visual that reinforces your message
• Social proof: at least one testimonial, client logo, or trust signal
• A mobile-friendly layout that looks and works just as well on a small screen
• Fast load time: test it before you launch, not after
• Consistent branding: fonts, colors, and tone that match the rest of your site
• A secondary CTA lower on the page for visitors who need more convincing before they act

If you can check every box, you’re not just ready to launch, you’re ready to convert.

From Homepage Examples to Action: Start Designing with Purpose

By now, you’ve seen just how much a great homepage can do—build trust, guide visitors, and drive real results. The best homepages aren’t the flashiest; they’re the clearest, most purposeful, and easiest to navigate. Whether your goal is to generate leads, make sales, or simply show off your work, let these examples be your creative fuel. Take what works, leave what doesn’t, and start shaping a homepage that feels like you—and gets the job done.

Not sure where to start? The SiteGround Website Builder makes it surprisingly easy to bring your homepage vision to life. With beautiful templates, design simplicity, and built-in speed and mobile optimization, it’s the shortcut to a professional-looking site—without the usual headaches. Plus, SiteGround Ecommerce makes it exceptionally easy to start selling online whenever you’re ready, so your site can grow alongside your ideas, goals, or business from day one.

FAQs About Homepage Examples

This article was originally published in September 2025, and then updated in April 2026.

Accessible web design means building websites that anyone can use, regardless of ability, including people who are blind or have low vision, deaf or hard of hearing, or living with motor or cognitive disabilities. Getting it right removes barriers for real users, improves experience for everyone, and keeps your site on the right side of digital accessibility laws. Here’s what it means in practice, and how to implement it.

What is Web Accessibility? 

Web accessibility and accessible web design means designing and developing websites, tools, and technologies that can be used by people of all abilities, including those with temporary, situational, or permanent disabilities. That includes users who are blind or have low vision, those who are deaf or hard of hearing, people with motor difficulties, cognitive or learning disabilities, and many others.

Chances are that many people you know (if not you yourself) are in this situation. According to the World Health Organization, over 1.3 billion people—or roughly 16% of the global population—live with some form of disability. That’s a massive audience we don’t and shouldn’t want to leave out—partly because it’s just the right thing to do, and also because it’s surely an audience that you want to reach.

Accessibility is about removing barriers so all users can perceive, understand, navigate, and interact with your website. These are the four pillars of the POUR framework, which underpins the Web Content Accessibility Guidelines (WCAG):

• Perceivable: Information and interface components must be presented in ways users can perceive (such as using alt text for images, sufficient color contrast).
• Operable: Navigation and interface elements must be usable via multiple methods (keyboard, screen reader, etc.).
• Understandable: Content and interfaces must be clear and predictable (readable text, consistent design).
• Robust: Content must work reliably across current and future devices, browsers, and assistive technologies.

If you’re not sure what to make of all these concepts, don’t worry—we’re going to break it down into understandable and actionable terms.

Why Does Web Accessibility Matter?

According to the World Health Organization, an estimated 1.3 billion people — 16% of the global population — live with a significant disability. Yet according to the WebAIM Million report, the top one million homepages averaged 56 detectable accessibility errors per page in 2026, meaning most websites are still falling short, often without realizing it. That gap is exactly what accessible web design is designed to close.

There are other reasons to get on board as well:

• Legal compliance: Many countries enforce digital accessibility laws, and failing to meet them can result in costly lawsuits or penalties.
• Inclusive values: More broadly, building with web accessibility in mind shows respect for all users and reflects a commitment to inclusivity and equal access.
• SEO benefits: Accessible sites tend to perform better in search engines thanks to clearer structure, alt text, semantic HTML, and better page speed.

What Are Accessible Web Design Best Practices?

Now that we’re all clear on its importance, let’s look at accessible web design best practices you can start putting into action today.

1. Add Clear, Helpful Headings

While seemingly trivial, headings play a surprisingly important role making your content more accessible, readable, and searchable. And when we say “headings,” we don’t just mean a title in big bold lettering for each page or section; we meanactually using proper HTML tags so that screen readers and search engines alike understand the website structure of your pages. 

For screen reader users, headings act as signposts. They allow users to navigate through content quickly, skipping to the section they’re interested in without having to read everything in order. This is especially helpful on longer web pages, where a well-structured outline can save time and reduce frustration.

And of course, accessible headings aren’t just good for users—they’re also a key part of SEO basics. Search engines rely on heading structure to understand the hierarchy and relevance of your content. Using proper HTML heading tags (<h1> through <h6>) signals to search engines what your page is about and how it’s organized, making it easier to index and rank.

From a visual design perspective, clear headings also improve readability and scannability. Most people don’t read web pages word-for-word; they scan. Well-designed headings break up long blocks of text, highlight key points, and guide the reader’s eye through the page. When styled consistently, they help create a visual rhythm that enhances the user experience.

Now, if you’re not familiar with using header tags, no problem—they can be easy to implement. In the SiteGround Website Builder, for example, you can just highlight your text, and modify the type of text as you go.

To make the most of your headings:

• Use only one <h1> per web page (usually the page title)
• Follow a logical nesting order (<h2> for main sections, <h3> for subsections, etc.)
• Keep them short, descriptive, and relevant to the content that follows
• Avoid using headings purely for visual effect—use CSS to style regular text if it’s not meant to function as a heading

2. Choose Accessible, Easy-to-Read Fonts

Typography is one of the most overlooked aspects of web accessibility, but it has a huge impact on how easily users can read and engage with your content.

For accessibility, the goal is to choose fonts that are legible, clear, and consistent across devices and screen sizes (this is just as important, by the way, when it comes to choosing the best fonts for email). This helps people with low vision, dyslexia, or cognitive disabilities process text more easily. It also improves readability for everyone, especially on mobile screens.

When it comes to choosing font, here are best practices to consider and follow:

Use Simple, Sans-Serif Fonts

Sans-serif fonts like Roboto or Open Sans are generally easier to read on screens of all sizes than serif fonts, which have small decorative strokes at the ends of their letters. Avoid overly decorative, script, or novelty fonts especially in body copy—they might look fun, but they can be hard to decipher for many users.

Keep Font Size Legible

Be mindful of body text size making sure it’s reading without forcing users to zoom in. Also make sure your text scales well when a user adjusts their browser’s zoom settings or increases text size in their operating system preferences.

Pay Attention to Spacing

Use ample line height, letter spacing, and paragraph spacing to give your text breathing room. Dense, cramped text can be overwhelming and hard to follow, particularly for users with reading difficulties or cognitive disabilities.

Limit the Number of Fonts

Stick to one or two fonts across your site to maintain visual consistency and reduce cognitive load. Many competing typefaces can make your design feel chaotic and harder to process.

Avoid Using Text in Images

Text embedded in images can’t be read by assistive technologies, like screen readers, and doesn’t scale well for different screen sizes. If you must use it, make sure the same information is available as live text elsewhere on the page.

When it comes to implementing these font best practices, SiteGround makes it extra simple. Our website builder offers carefully curated font pairings that are optimized for readability, professionalism, and performance. And everything automatically adjusts for all screen sizes so that you can be sure your text is always readable. 

3. Write Descriptive Alt Text for Images

Alt text, or alternative text, is a short description of an image added via the alt attribute in HTML. It’s essential for web accessibility, allowing users who rely on screen readers to understand the content and context of images. It also improves both SEO and AI by making it easier for machines to interpret images on your site.

What Makes for Good Alt Text?

Effective alt text is:

• Concise – typically a brief sentence that captures the essential message or purpose of the image.
• Contextual – tailored to how the image relates to surrounding content.
• Descriptive – clearly communicates what the image shows or represents.

Examples:

• “Rock climber scaling a granite cliff at sunrise” — descriptive and relevant
• “SiteGround logo” — short but provides necessary context
• “Red backpack on a forest trail” — gives meaning to a product or lifestyle photo

On the other hand, avoid vague or unhelpful descriptions like:

• “Image” or “Picture” — these provide no useful information
• “Click here” — if used as a linked image, this lacks clarity
• “Logo” — unless you specify whose logo it is

When to use alt text—and when to leave it out

• Use alt text for images that convey information, illustrate content, or provide important context.
• Use alt=”” (an empty alt attribute) for decorative images that don’t add meaning—such as borders, icons used only for style, or background flourishes. This prevents screen readers from announcing unnecessary content.

What about complex images?

For graphs, charts, and infographics, alt text alone may not be enough. Provide a longer description elsewhere on the page (such as a text summary below the image) to convey the data or insights in an accessible way.

Feeling a little confused about all this talk of using the alt attribute in HTML? It doesn’t have to be complicated. SiteGround makes adding alt text to your images super easy. Just click on an image in your photo library, give it a description in the alt text field, and you’re good to go.

4. Use Clear Links and Strong Calls to Action

Clear, descriptive links and calls to action (CTAs) are one of those small but impactful details that improve both web accessibility and usability. They help all users—including those people with disabilities—understand exactly what will happen when they interact with a link or button.

Why Clarity Matters

Screen reader users often navigate a page by scanning through a list of links. Vague link text like “Click here,” “Read more,” or “Learn more” doesn’t provide meaningful context, making it difficult to understand the purpose of the link without hearing surrounding content.

Descriptive links improve website navigation by clearly communicating the destination or action. This benefits everyone, including users with cognitive disabilities or anyone scanning the page quickly.

With that in mind, here are a handful of best practices for links and CTAs: 

• Be specific: Use link text that clearly describes what the user will get or where they will go, such as “Download the 2025 Accessibility Guide” or “View pricing plans.”
• Keep it concise: While descriptive, links should be short enough to be easily understood at a glance.
• Use consistent styling: Links and buttons should stand out visually, typically using color and underlining or distinct button shapes, so users recognize them easily.
• Avoid using URLs as link text: Long URLs are hard to read and understand; instead, use meaningful text.
• Use buttons for actions: When the interaction triggers an action (like submitting a form or starting a download), use buttons instead of links to convey this difference.

• Accessible focus states and keyboard navigation: Make sure that links and buttons have visible focus indicators (such as outlines or underlines) when selected via keyboard navigation. This helps users who rely on keyboard input track where they are on the page.

These same principles apply beyond accessibility, as clear, descriptive CTAs are a cornerstone of good ecommerce website design too.

5. Ensure Sufficient Color Contrast

Color contrast is a classic example of where things can really go sideways with accessible web design. Achieving adequate color contrast means that the text and important visual elements stand out clearly against their backgrounds. This makes content readable for users with visual impairments, color blindness, and even those viewing screens in bright or low-light conditions.

What the guidelines say

The Web Content Accessibility Guidelines (WCAG) recommend the following minimum contrast ratios:

• Normal text: At least a 4.5:1 contrast ratio between text and background
• Large text: At least a 3:1 contrast ratio (large text is generally 18pt/24px or larger, or 14pt/18.66px bold or larger)
• UI components and graphical objects: At least a 3:1 contrast ratio to distinguish interactive elements

How to check and improve contrast

• Use online tools to test your color combinations. Alternatively, the SiteGround Website Builder automatically notifies you if your color contrast isn’t optimal.
• If your contrast ratio is too low, consider adjusting either the text color or the background color to increase the difference.
• Avoid using color as the only means of conveying information—for example, don’t rely solely on red text to indicate errors. Use additional visual cues like icons or text labels.
• Be mindful of background images or gradients that can interfere with text clarity—consider adding overlays or solid backgrounds behind text.
• Consistency is key. Use a defined color palette with accessible contrast ratios for your primary, secondary, and accent colors.

6. Design for Easy Layout and Scannability

Most people don’t read web content word-for-word; they scan. This is especially true for users with cognitive disabilities, limited attention spans, or those who are simply short on time (so, most of us!). A clean, well-organized website layout improves both accessibility and user experience by making it easier for everyone to find and understand information.

Here are some best practices for scannable, accessible design:

• Use headings and subheadings: Break content into logical sections using clear, hierarchical headings. This creates a visual hierarchy and structural roadmap for the page.
• Write in short paragraphs: Long blocks of text can be difficult to follow. Aim for no more than 3–4 sentences per paragraph. This improves readability and allows users to scan quickly.
• Use bullet points or numbered lists: This helps organize information, making it easier to process. Lists also work well with screen readers, which announce how many items are in the list and read them one by one.
• Maintain consistent spacing: Leave enough white space between sections, paragraphs, and elements to avoid visual clutter. This gives users time to process one element before moving on to the next.
• Group related content: Keep related information close together—visually and structurally—so users can quickly understand the relationship between different elements.
• Keep navigation simple: Use predictable menus and page layouts across your site. Consistent navigation helps users orient themselves and move through your site confidently.
• Avoid distractions: Limit unnecessary animations, auto-playing content, or flashing visuals. These can distract or even trigger seizures for sensitive users. If you do use motion or video, allow users to pause, stop, or control it.

Good layout design is as much about what you leave out as what you include. When in doubt, simplify. A clear, uncluttered layout improves usability for everyone, and supports accessibility without sacrificing visual appeal.

7. Follow Accessibility Standards & Guidelines

Web accessibility isn’t just a design preference; it’s guided by internationally recognized standards that help make sure digital content is usable by as many people as possible. Following these guidelines gives you a framework for making informed, inclusive design decisions, helping your site stay compliant with website accessibility laws.

The Gold Standard: WCAG

The Web Content Accessibility Guidelines (WCAG) are the most widely accepted benchmarks for accessible design. Created by the World Wide Web Consortium (W3C), the WCAG is now in version 2.2, with most organizations targeting Level AA compliance as it offers a strong balance between broad accessibility and practical implementation.

Why Following WCAG Matters

• Legal protection: In many regions—including the EU, U.S., and parts of Canada and Latin America—failing to meet web accessibility standards can result in legal action. 
• Clear benchmarks: Rather than guessing what “accessible” means, WCAG gives you specific, testable goals.
• Future-proofing: Designing to recognized standards makes your site more adaptable as new devices, platforms, and user needs emerge.

Thankfully, by applying the best practices we’ve described above, you are well on your way to complying with these guidelines and making your website accessible for all. 

8. Test Your Site

Even if you’ve followed every website accessibility best practice, you can’t assume your site is fully accessible until you test it. Testing helps you catch issues you might not see during design and development. It also ensures that your site works for real users with a variety of needs.

The best way to make sure your site is accessible is to combine automated testing with manual checks. Here’s the best approach: 

• Automated tools can quickly catch common issues like missing alt text, low contrast, or improper heading structure. They’re a great first step, but they typically detect only a portion of potential problems.
• Manual testing helps fill the gaps. Try navigating your site using only a keyboard, zooming in to 200%, and using a screen reader to experience your content from a different perspective. Make sure focus indicators (the visible outlines and underlines that show where you are on the page) are present and interactive elements are easy to reach and understand. Whenever possible, include people with disabilities in your testing to uncover issues that tools and developers might miss.

Build testing into your process

Website accessibility testing shouldn’t be a one-time task or something saved for the end. Integrate it into your website planning, especially during redesigns, new content rollouts, or feature updates. Catching issues early is faster, cheaper, and more effective than fixing them after launch. 

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Make Web Accessibility Part of Your Site Today

An accessible website goes beyond meeting legal requirements—it means equal access for everyone to enjoy your content. So when you apply accessible web design best practices, it not only removes barriers, but it improves overall usability, and extends your reach to a broader audience. This is good news for everyone.

And if you’re ready to put these principles into action without getting lost in technical details, the SiteGround Website Builder has you covered. It’s designed with accessibility in mind, offering easy-to-use tools for headings, font pairings, color contrast checks, alt text, and more—so you can focus on your content while knowing your site is both beautiful and inclusive from the start.

FAQs about Accessible Web Design

As a small business owner, you’re always looking for ways to make things run smoothly, and if we’re being really honest, answering the same questions over and over can be a real drag. That’s where an FAQ page saves the day. In this guide, we’ll dive into the common mistakes to avoid and the best practices to follow, making sure your FAQ page is as lively and effective as your business itself.

What is an FAQ Page?

An FAQ page (or Frequently Asked Questions page) is a dedicated section on your website where you address the most common queries customers might have about a product, service or your company. It’s all about delivering quick, clear answers so your customers can find what they need without the extra hassle.

With everyone’s time being precious and attention spans getting shorter, an FAQ page is a great time-saver. It’s a way to make life easier for your users, show off your expertise, and prove you’ve got everything running smoothly.

Why You Need an FAQ Page

With the creation of all these other must-have pages, like designing your homepage and contact us page, you might wonder—do I really need an FAQ page? And here’s why the answer is yes. First, it addresses the questions your customers ask most often, giving them quick solutions without the back-and-forth. This means happier users and more time for your team to focus on bigger tasks. 

Second, it’s fantastic for SEO and even for AI now that it plays such an important part in search. Search engines are getting smarter at figuring out and processing content, so when you add those relevant keywords and questions, your site can climb higher in search results. 

Indeed, an FAQ page isn’t just about answering questions—it’s your ticket to making your site more visible and drawing in more visitors. With AI-driven algorithms, having clear, concise, and keyword-rich content can really help your site stand out and rise above other content online.

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8 FAQ Page Mistakes & How to Fix Them

Creating an FAQ page might seem simple, but there are some common pitfalls that can catch you off guard. Let’s take a look at the top mistakes you’ll want to avoid, so your FAQ page can be at its best.

#1: No Research Behind the Questions

Have you ever visited a FAQ page and thought, “Has anyone ever actually asked these questions?” That’s what happens when there’s no research. It’s easy to assume you know what your audience is curious about, but gathering real customer questions makes all the difference. 

Explore your support emails and scroll through social media comments to uncover what your customers are truly asking. This way, your FAQ page will be relevant and genuinely helpful.

#2: Information Overload

Now, let’s talk about information overload. You don’t want to have one of those pages that feels more like a novel than a quick Q&A, leaving your visitors feeling overwhelmed. Instead, keep it simple. 

By now, you’ve done your homework and know what your visitors are really curious about. So, zero in on those common curiosities and keep your questions and answers clear and to the point. Use bullet points or short paragraphs to make it easy for folks to skim through. The aim here is to make finding information super easy, not a chore.

#3: Poor Organization

So you’ve nailed down the right questions and kept things concise, but if your FAQ page is scattered, visitors might still feel lost. Here, the focus is on structure.

Group similar questions together and use clear categories or headings to help guide your visitors. A well-organized page makes it easy for people to find what they’re looking for without any hassle, keeping them happy and coming back for more. Plus, organizing your content with thoughtful headers helps your SEO and contributes to accessible web design. After all, the smoother the experience, the better it is for everyone.

#4: Vague Answers

Even with well-organized questions, vague answers can leave visitors in the dark. In this case, the focus is on the content. Your visitors are looking for straightforward answers, not a guessing game. 

Make sure your responses are clear and to the point, leaving no room for confusion. Keep your language clear and straightforward, ditching any confusing jargon. Keep it simple, and your visitors will totally appreciate it.

#5: Neglecting SEO

Coming back to SEO again, you know how squeezing in all those essential keywords can sometimes feel a bit awkward and forced? Well, your FAQ page is the perfect place to naturally weave in those keywords and boost your online discoverability. It’s a golden chance to make sure you’re showing up in search results for exactly what your target audience is looking for.

Incorporate relevant keywords into your questions and answers to align with current SEO trends. This can help search engines better understand what your page is about and rank it higher in search results.

#6: Ignoring Mobile Optimization

If your FAQ page isn’t mobile-friendly, you’re missing out. Many visitors are checking out your site on their phones, so it’s super important for your page to look good and work well on those smaller screens.

Make sure your text is readable without zooming in, and that buttons and links are easy to tap. A mobile-friendly and accessible design ensures a smooth experience, keeping your visitors happy and engaged, and encouraging them to stick around.

#7: Not Updating Regularly

Don’t stop at mobile optimization—keeping your page up-to-date is just as important. Information can change, and your customers’ questions might evolve over time. 

Make it a habit to review and update your FAQs regularly. This way, you’re always providing the most up-to-date and relevant info. Plus, fresh content keeps your audience engaged and returning, while also enhancing your site’s SEO by improving search engine rankings.

Wondering how often to update? It really depends on your business and industry, but start with quick reviews every couple of months to keep things fresh. If things change rapidly, you might need to update more often. Staying on top of updates shows your visitors that you’re on it and ready to help.

#8: Lack of Visual Appeal

Once you’ve got your FAQ page updated and mobile-friendly, don’t forget about the visual side of things. A page that’s easy on the eyes can make a big difference in how people engage with it. 

Spice up your FAQ page with some design elements like icons, images, or color highlights to make it more inviting and visually appealing. Instead of changing the text color, try using background color highlights to make important sections pop while keeping everything easy to read. If you add images, don’t forget to include alt text so everyone can enjoy your page and it’s accessible to all users.

A well-crafted website layout that matches your branding helps guide your visitors’ eyes and makes browsing more enjoyable. When your FAQ page looks awesome and fits in with your overall design vibe, it encourages people to stick around and find the answers they need.

The best part? SiteGround Website Builder has got your back on all these fronts. With mobile optimization, pre-built sections like FAQs, and built-in SEO features, you can easily whip up a visually appealing and super functional FAQ page that keeps your visitors engaged.

How to Create a FAQ Page + Examples

With these mistakes in mind, let’s shift gears and focus on what to do to make your FAQ page stand out and engage your audience.

Here’s a step-by-step guide to help you craft a comprehensive FAQ page that not only answers questions but also improves user experience and strengthens your online presence. Follow these tips to ensure your FAQ page is both functional and engaging:

1. Select Meaningful FAQs

We’ve already talked about how important it is to know what your audience is curious about, so now let’s dig into how you can actually put this into practice to create an FAQ page that really hits the mark. Here are some great starting points for your research:

Kick things off by checking out what folks are Googling about your industry or product. Тools like Google Analyticс can show you what queries are bringing people to your site. Exploring all this information will give you a solid understanding of the questions people are asking.

Additionally, peek into social media comments and customer support emails to spot any recurring questions. With Instagram and Facebook posts now showing up in Google searches, keeping an eye on what people are chatting about on these platforms is super important. 

And don’t forget about survey emails—they’re a great way to engage directly with your audience. By asking them what they want to know, you show that you truly care and value their input, making them more invested in your brand.

Finally, checking out competitors’ websites and places like Reddit and Quora can give you the scoop on relevant questions.

If you’re a marketing agency, for example, answering client curiosities in your FAQ can really show off your expertise and how you tailor solutions just for them. This way, your FAQ page is spot-on for what your visitors want to know.

2. Utilize SiteGround Tools

Once you’ve got a handle on the questions your visitors are asking, it’s time to focus on the FAQ page design to make it look as good as it is helpful. That’s where SiteGround comes in handy. With the SiteGround Website Builder, you can easily create a sleek and professional FAQ section, even if you’re not a tech wizard. 

You can create and customize your FAQ page by logging into the SiteGround Client Area and selecting the Website Builder. From there, add a section by choosing the FAQ template from the Carousel category.

After you’ve selected your website template, SiteGround will automatically suggest an FAQ section that fits this original style. You can change the colors, background, and text fonts as you wish to customize it even more. If it makes sense for your business, you can also add emojis for a fun touch. 

SiteGround is here to help you out when it comes to organizing your content. Our tools make it easy to set up clear categories and headings, so everything’s nice and tidy. You can also jazz things up with icons and color highlights for some visual flair. And we’ve got built-in SEO features to boost your visibility. 

Plus, everything’s mobile-friendly, so your FAQ page looks great on any device. With SiteGround, you’ve got all you need to create a fun, well-organized, and SEO-friendly FAQ page that’ll keep your visitors happy.

3. Stay True to Your Brand

The FAQ page or section is already distinctive enough with its own separate structure, so it’s crucial to make sure the rest of the elements—like colors, fonts, and overall style—match your branding. When someone visits your website and scrolls to the FAQ, you don’t want them to feel confused about whether they’re still on the same site. You want everything to work together and fit seamlessly, so your FAQ feels like a natural part of your brand, showing off your unique identity.

For instance, if you’re a beekeeper, you could liven up your FAQ with some branding like your signature color, some fun emojis, and even a cheeky pun—it’s a sweet way to make your site more personal and entertaining for your visitors.

4. Add Social Buttons

Let’s add a little social touch to your FAQ page. Including social buttons opens up more ways for visitors to connect with you and engage with your content. It’s a great way to give them easy access to your social media channels, where they can find more info, ask questions, or just keep up with your latest updates. Plus, it adds a dynamic touch to your page, making it even more interactive and inviting.

5. Simplify Navigation

First thing’s first, make sure your FAQ is easy to find on your website. You can pop a link to it right in your main menu or tuck it into another page where it makes sense. The key is to make sure visitors can find it without any fuss.

And remember when we talked about avoiding poor organization? Now’s the time to put that into action. Organize your questions into clear categories. This makes it super easy for visitors to browse through and find exactly what they’re looking for without getting lost. A well-structured FAQ page is like a friendly guide, helping users quickly zero in on the info they need.

6. Write from Your Customer’s Point of View

When crafting your FAQ, think like your customers. Use their language and address their specific concerns directly. This approach makes your questions and answers more relatable and ensures you’re genuinely meeting their needs. By stepping into their shoes, you’ll create an FAQ page that feels personal and truly helpful.

For example, instead of saying:

❌ “Does the product have multiple features?”

❌ “Yes, our product offers numerous functionalities.” 

Try saying:

✅ “What can this product do for me?” and then answer with:

✅ “Our product automates scheduling and sends you reminders, freeing up your time so you can focus on growing your business.” 

This way, you’re speaking directly to the customer’s needs and showing how your product benefits them.

Your Go-To FAQ Template

While it’s important to tailor your FAQs to what your audience is really curious about, we’ve got you covered with some common and generic questions you can copy-paste and tweak to your heart’s content. And if you’re using SiteGround, just drop your text into our template.

Frequently Asked Questions (FAQ)

What is your return or cancellation policy? Answer: Our policy allows [returns/cancellations] within [insert time frame]. Please contact us at [insert contact information] for assistance.

How can I contact customer support? Answer: You can reach our customer support team via [list contact methods, such as email, phone, or live chat].

How do I track my order or service status? Answer: You can track your [order/service] status by [explain process, such as logging into your account or using a tracking link].

What payment methods do you accept? Answer: We accept [list payment methods, such as credit cards, PayPal, etc.].

Create an Effective FAQ Template

A well-crafted FAQ page is a key player in keeping your customers happy and making your site more visible. To achieve this perfect combo of questions, answers, and design, you’ll need thoughtful research, clear organization, and regular updates. By taking these tips to heart, you can transform your FAQ section into a valuable asset for your business.

And here’s the best part: with SiteGround Website Builder, creating your FAQ page is not only quick but also a bit fun! You can easily add it to your website using a ready-made template—just plug in your questions and answers, and you’re good to go. 

Plus, updating your FAQ is super simple, so your content stays fresh and relevant with minimal effort. This way, you can focus on crafting content that truly resonates with your audience. 

ChatGPT has quietly made one of the hardest parts of starting a business dramatically easier. The naming, the messaging, the page structure, the copy — things that once required agencies, freelancers, and weeks of back-and-forth can now be worked out in a single conversation. And with AI website builders now able to take those ideas and turn them into a real, live site without a line of code, the whole process from blank page to published website has been compressed into something anyone can do. This step-by-step guide shows you how.

Can ChatGPT really build an entire website on its own?

No. Not entirely on its own. But that’s not really the right question. The better one is: what can ChatGPT do to help build a basic website, and what do you need alongside it?

What ChatGPT can do

ChatGPT is excellent at the thinking and writing work that most people find hardest when building a website. For example, give it some context about your business, and it can:

• Brainstorm domain names and taglines
• Suggest your website structure and what should go on each page
• Help you define your brand voice and messaging
• Write headlines, calls to action, and full page copy
• Generate color palette and font pairing ideas
• Troubleshoot errors if you’re working with an code editor or WordPress

In short, ChatGPT is a capable thinking partner and content engine for your web development project. It removes the blank-page paralysis that slows most people down, and it’s genuinely good at turning vague business ideas into structured, usable language. This is huge. That said, the quality of what you get back depends heavily on the quality of your ChatGPT prompts. Vague prompts produce vague output. The more specific context you give ChatGPT (your target customer, your differentiator, the tone you’re after) the more useful its responses will be. Throughout this guide, we’ll give you prompt templates for exactly this.

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What ChatGPT can’t do (and how to fill the gap)

Where ChatGPT falls short is the execution side. It can write HTML code until the cows come home, but you’d still have to host it somewhere, style it properly, make it mobile-friendly, set up forms, connect a domain, and handle all the technical configuration that comes with running a site. For most small business owners and first-time builders, that’s where things can totally unravel.

That’s also where AI site builders come in. Purpose-built tools in this category are designed to take your ideas and produce a functioning website. No code required, no server configuration, no hunting for tutorials. So think of it as ChatGPT for planning, and AI tools and AI builders for doing. Together, they cover the full picture, virtual soup to nuts.

Step 1 — Choose a domain name

Before you have launch a site, you need to choose a domain name, the web address people will type to find you. If you’ve already got one, skip ahead. If not, ChatGPT can help you brainstorm one in just a few minutes.

How to brainstorm domain names with ChatGPT

Describe your business to ChatGPT (what you do, who you serve, what makes you different) and ask it to suggest domain name options. You’ll get back a working list much faster than staring at a blank search bar.

ChatGPT prompt template:

I’m starting a [type of business] in [location or market], focused on [key value or angle]. Can you suggest [number] creative domain name ideas that are memorable, easy to spell, and on-brand? I’d prefer .com where possible.

A few things worth knowing about domain names before you commit:

• .com is still the default expectation. People type .com by habit. If you go with another extension, make sure it reads cleanly and doesn’t create confusion with an existing .com in the same space.
• Shorter is better. Aim for under 15 characters if you can. Long domain names get mistyped, truncated, and are harder to say out loud.
• Avoid hyphens and numbers. They’re easy to forget and make word-of-mouth much harder.
• Check social availability too. Before locking in a name, search for it across major social platforms. A consistent handle across your website and social media marketing platforms looks more professional.

If your dream name is already taken, ask ChatGPT to riff on it — adding location-specific keywords, tweaking the extension, or finding a variation that’s equally strong. Domain generators (SiteGround’s AI Domain Name Generator is a solid option) can also surface available alternatives in real time once you’ve got a shortlist. Once you find one you like, register it swiftly to make it yours!

Step 2 — Choose how you’ll build your site

The build path you choose will determine how fast you launch, how much control you have, and how much technical knowledge you need. It’ll also determine how and when to lean on ChatGPT and other AI tools. There’s no single right answer — how you go about it will depend on your goals, your timeline, and how comfortable you are with technology. Let’s break it down.

The fastest path: ChatGPT + an AI website builder

If your goal is to get a real, professional website live as quickly as possible (without touching HTML code or wrestling with finicky design tools) this is the path for you.

AI site builders in this category let you describe what you want, then generate a fully functioning site from that input alone. You can use ChatGPT to do the upstream planning work (your positioning, your copy, your structure — all the things we’ll get into), then bring that into the builder to make it reality. 

And the AI doesn’t just drop you into a blank template — it generates real pages, real structure, and design based on the context of what you’re building. This is essentially what is coined as vibe coding: building through conversation rather than configuration. 

For example, SiteGround’s Coderick AI is built exactly for this workflow. You describe your site in plain language — a business site, a portfolio, a restaurant page — and Coderick AI builds it with responsive design and a modern layout already in place. The moment you’re happy with it, you hit publish and it’s live. No servers to set up, no plugins to install. You can keep refining after the fact too, just by chatting with Coderick AI to update colors, restructure pages, or swap out content. Every version is saved, so you can iterate freely without fear of breaking anything.

Best for: First-time builders, small businesses that need a site fast, anyone who comes in with a clear vision of what they want and just needs the fastest possible way to bring it to life.

More control with AI assistance: drag-and-drop builders with built-in AI

This is a step up in involvement from an AI builder, but that’s not a bad thing. Rather than handing the reins entirely to AI, you’re making many of the design decisions yourself, with AI there to assist. 

You’re also not starting from scratch: templates give you a solid, professionally designed foundation with best practices already baked in. From there, you customize layouts visually, adjust to fit your brand, and use AI tools to generate copy and images as you go. You get real design flexibility without needing to generate code, or how to vibe code.

If you have a specific look in mind, want to tweak every section until it feels right, or, importantly, need seamless ecommerce functionality, this level of control is worth the extra effort.

The SiteGround Website Builder falls into this category — modern templates, full ecommerce support, and AI content tools built in. Plus it’s extra easy to use.

Best for: Businesses that want design flexibility, online stores, anyone who wants to build hands-on with AI assistance.

Maximum flexibility: WordPress + ChatGPT

WordPress is a CMS (content management system) which means it gives you a dashboard to build and manage your site without touching code directly. It offers thousands of WordPress themes and plugins, total customization, and a massive community of developers and documentation behind it. The tradeoff is a steeper learning curve, especially if you’re new to it.

With a managed WordPress hosting plan (SiteGround’s Hosting for WordPress, for example, you don’t need to install WordPress or configure it), you skip many of that standard WordPress setup and maintenance headaches. ChatGPT can be genuinely useful throughout this WordPress workflow — for writing content, troubleshooting plugin issues, customizing themes, understanding PHP errors, and more.

Best for: Those who want full control, plan to scale significantly, or have some technical confidence. 

For developers: build a static site with ChatGPT

ChatGPT can generate clean HTML, CSS, and JavaScript for simple, lightweight websites. This approach is fast to produce and lean to host. But it’s not beginner-friendly, and updating it later requires going back into the code every time. There’s no CMS, no visual editor, and no built-in way to add a contact form or blog.

Best for: Developers or technically confident builders who want a minimal, no-CMS site — a portfolio, a landing page, or a simple product page.

The steps that follow are written for the first three paths — an AI builder, a drag-and-drop builder, or WordPress. If you’re going the custom code route, you likely don’t need the hand-holding.

Step 3 — Develop your branding

Your branding (colors, fonts, overall visual feel) shapes how visitors perceive your business before they’ve read a single word of copy. So getting the basics right early makes every design decision downstream easier. Plus it helps ChatGPT give you more on-target suggestions during the content creation process later.

Before diving in, a note on workflow: the next three steps are written assuming you’re using ChatGPT to do the thinking before you build. If you’re using an AI builder, the line between planning and building is blurrier, as much of this work happens inside the builder itself, woven into the prompts you use to describe and shape your site. Either way, the thinking still needs to happen. Use these steps as a checklist of what to work through, regardless of which tool you’re in when you do it.

Choose a color scheme

Colors set the emotional tone of your site before a visitor reads a single word. Blues signal trust and reliability, greens suggest growth or wellness, warm oranges feel energetic and approachable, and dark neutrals project premium credibility. That said, color psychology is a starting point, not a rulebook — what matters most is that your palette feels consistent and intentional.

A practical approach: start with three colors. One primary color that carries your brand (used on headers, key UI elements, and accents), one secondary color that complements it without competing, and one accent color reserved for buttons and calls to action. This keeps your design from feeling cluttered while giving you enough range to create visual hierarchy across pages.

ChatGPT prompt template:

Suggest three different color palette options for a [type of business] that appeals to [target audience]. Give me three colors for each palette: a primary brand color, a secondary color that complements it without competing, and an accent color for buttons and calls to action. The overall feel should be [tone or vibe]. Create a horizontal color strip image with three blocks and hex labels for each palette option.

When reviewing suggestions, keep a few practical constraints in mind. Your primary color should work on both light and dark backgrounds. Text needs a contrast ratio of at least 4.5:1 for body copy. And your accent color — used for buttons and calls to action — should stand out clearly without clashing with the rest of the palette. All of this not only makes your site look good, but also aligns with accessible web design best practices.

The example below was fully created by ChatGPT, simply by telling it a bit about a business idea and offerings. ChatGPT came back with a color palette-infused mood board that can easily be used as branding inspiration.

Get font pairing inspiration

Typography matters more than most people realize. The right font pairing makes a site feel intentional and polished. The wrong one can make the whole thing feel a bit amateur.

A reliable pairing approach is to combine one display font (for headlines) with one highly readable font (for body copy). These two fonts should complement each other without competing. A bold serif headline, for example, with a clean sans-serif body is a classic starting point that works across most business types.

ChatGPT prompt template:

Suggest font pairings for a [type of website] that feels [vibe — for example, modern but approachable / editorial and premium / friendly and casual]. Ideally Google Fonts, so they’re free and easy to implement.

Shape your site’s visual foundation

This is where you shift from ChatGPT to your builder. The planning and branding work is done — now it’s time to make your site look like yours. How you do that depends on the path you chose in Step 2:

• AI builder: Describe what you want — including your branding direction — and the AI generates a site already shaped around your type of business. Coderick AI also offers ready-made prompts for common site types if you want a useful starting point to react to.

Drag-and-drop builder: Browse the template library and pick one that’s structurally close to what you need, then apply your colors, fonts, and logo to make it feel on-brand.

WordPress: Choose a theme that fits your type of site and visual direction. Depending on the theme, you may also have access to a drag-and-drop editor to customize further from there.

In all cases, you’re not starting from a blank page, and you don’t need everything to be perfect before moving on. Getting the visual foundation close enough and continuing keeps you moving forward with your eye on the prize.

Step 4 — Map out your site structure and page layouts

A clear website structure makes your site easier to navigate, better for search engines and AI-powered discovery tools, and more likely to convert visitors into customers. ChatGPT can help you map out a solid structure in minutes once you give it the right context.

Build a smart site structure

Most business websites need fewer pages than their owners think — at least at the start. A well-executed five-page site will outperform a sprawling 20-page site with thin content on every page. Focus on having fewer, more substantive pages rather than more pages that barely say anything. And make sure your important conversion pages are no more than three clicks deep.

ChatGPT prompt template:

I’m building a website for a [type of business] that offers [brief description of products or services]. My target audience is [describe them]. Can you suggest a logical site structure, including which pages I need and a short description of what should go on each one?

A standard starting structure for most small business websites looks something like this:

• Homepage: Who you are, what you do, and why someone should care — with a clear call to action
• About: Your story, your team, and what makes you credible
• Services or Product pages: What you offer, with enough detail to answer the most common questions
• Contact: How to get in touch, with a working form and your key contact details

Plan your page layouts

Once you know your pages, zoom in on each one individually. The homepage has a different objective than that of a Services page, both of which have different jobs than an About page. Mapping out the visual hierarchy within each of these pages before you start writing helps you produce more focused, purposeful content.

ChatGPT prompt template:

I’m working on the [page name] for a [type of business]. The goal of this page is to [main goal — for example, introduce the brand / generate leads / build trust / explain pricing]. What sections should I include, and how should I structure the layout for clarity and conversion?

For the homepage design specifically, a typical layout covers: a hero section with your headline and primary call to action, a social proof element (testimonials, client logos, or a key stat), a brief overview of your services or offerings, a secondary call to action, and a footer with navigation and contact information. 

Set up your navigation

Your website navigation menu should reflect how your customers think about your business, not how you organize it internally. Keep the menu items to five or six at most and put your most important pages first. 

With your structure mapped, head into your builder, create your pages, and set up navigation in an order that makes sense for a first-time visitor. The bones of your site are now ready to go.

Step 5 — Fill your pages with content

This is where ChatGPT does its best work. Give it the right context and it can draft everything from your homepage headline to your About page — ready for you to refine and personalize. Worth noting: if you’re using an AI builder or a drag-and-drop builder with built-in AI writing tools, you may not need to switch back to ChatGPT at all. Many builders let you generate and refine content ideas without ever leaving the platform. Coderick AI and the SiteGround Website Builder both work this way.

Define your unique selling proposition

Before you write a word of copy, get clear on your positioning. What do you do, who do you do it for, and what makes you different from the alternatives? Sharp answers to these three questions makes every other piece of writing easier — and it’s the foundation that ChatGPT needs to produce copy that actually sounds like you rather than a generic business template.

ChatGPT prompt template:

Help me develop a short, punchy value proposition for my [type of business]. I serve [target audience], my main offering is [product or service], and what makes me different is [key differentiator]. My brand voice is [tone — for example, direct and confident / warm and approachable / expert but plain-spoken]. Give me a few options to choose from.

Once you’ve settled on a unique selling proposition, use it as an anchor for everything else — your homepage headline, your About page opening, your social profiles, and your elevator pitch. Consistency in how you describe your business is also part of an AI-first mindset: that is the more consistently you use the same language across your site, the more likely AI search tools are to surface you accurately when someone’s looking for what you do.

Write your homepage copy

Your homepage has one main job: clearly communicate what you do and who it’s for, fast enough to convince someone to stay and keep reading. Most visitors decide within seconds whether to stay or move on — your headline and the first sentence of your body copy carry a disproportionate amount of that weight.

ChatGPT prompt template:

Write a homepage hero section for my [type of business]. My value proposition is [your value prop]. Target audience: [describe them]. Brand voice: [tone]. Include a headline, a two-to-three sentence subheadline, and a call-to-action button label.

After the hero, your homepage should answer the question every visitor is silently asking: “Is this for me?” A brief, specific description of who you work with does this job well and filters out poor-fit inquiries before they reach you.

Craft headlines and calls to action

ChatGPT prompt template:

Can you write [number] headline and call-to-action combinations for the [page name] of my [type of business]? The goal of this page is to [goal]. My brand voice is [tone].

When reviewing ChatGPT’s headline suggestions, look for specificity over cleverness. “Custom wedding photography in Austin, TX — booked out six months in advance” is more compelling than “Capturing your most important moments.” The first tells you exactly who this is for, where they are, and implies high demand. The second could describe any photographer on earth.

Write the copy for each page

ChatGPT prompt template:

Write copy for the [page name] of my [type of business]. The purpose of the page is to [goal]. Tone: [tone]. Please cover [key points or sections to include]. Aim for around [word count].

One tip worth repeating: treat ChatGPT’s output as a strong first draft, not a finished product. Read it back in your own voice, rewrite what doesn’t sound like you, and fill in the specific details that only you can provide. Your clients’ real results, your actual process, the stories from your own experience. That’s what turns generic AI copy into something that actually works for your business.

Don’t forget supporting content

Beyond your main essential pages, consider the content that helps visitors make a decision: testimonials, case studies, an FAQ section, and a clear description of your process or what working with you actually looks like. ChatGPT can draft all of this from your input — you just need to supply the raw material.

ChatGPT prompt template for an FAQ section:

Generate a FAQ section for the [page name or topic] of my [type of business]. Based on what you know about this industry and audience, what are the five to eight questions potential customers most commonly have? Write both the questions and answers. Tone: [tone].

Step 6 — Launch and what to do next

Do a pre-launch check

Before you hit publish, spend 30 minutes going through a basic pre-launch website checklist. It’s far easier to fix issues now than after your site is live and people are visiting.

• Click through every page and every link — broken links lose trust fast
• Test every contact form or booking widget end-to-end (submit a test entry and confirm it arrives)
• Check every page on your phone — mobile visitors typically make up more than half of web traffic, so how your mobile web design looks and works matters
• Confirm your desired domain is connected and pointing to the right place
• Read your homepage copy out loud — you’ll catch awkward phrasing faster than reading silently
• Make sure images are loading correctly and aren’t broken or missing

Troubleshoot before you go live

If you’ve gone the WordPress website route without an AI assistant living inside your dashboard, ChatGPT is a solid debugging partner. Describe the problem — layout issues, error messages, plugin conflicts — paste the error directly into the chat, and it’ll walk you through solutions. For common WordPress issues especially, this is often faster than searching forums. The same goes if you’ve gone the custom coding route.

If you’re using an AI builder or a drag-and-drop builder, you’ll likely run into far fewer issues to begin with. Performance, mobile optimization, and design consistency are handled behind the scenes. If something looks off, most fixes are a click or drag away in the visual interface. Plus you can usually lean on helpful customer support.

Set up basic SEO before launch

You don’t need to become an SEO expert before you launch. But a few basics (done before you go live!) make a real difference in how your site shows up in search over time.

• Meta titles and descriptions: Write one for each page. ChatGPT can help — just describe the page and ask for SEO-friendly versions. Keep titles under 60 characters and descriptions under 155 characters.
• H1 headings: Every page should have exactly one H1 heading, and it should clearly describe what the page is about.
• Image alt text: Every image should have a short, descriptive alt text. This helps both search engines and accessibility tools understand your content.
• Clean URLs: Make sure your page URLs are readable and descriptive — mysite.net/services is better than mysite.net/page?id=42.
• Google Search Console: Submit your site to Google Search Console so Google knows it exists and you can monitor how it’s indexed over time.

ChatGPT prompt template for meta content:

Write an SEO meta title (under 60 characters) and meta description (under 155 characters) for the [page name] of my [type of business]. The page covers [brief description]. Primary keyword: [keyword].

Keep your content fresh after launch

Most people treat launch as the finish line. It isn’t. Search engines favor sites that get updated regularly, and so do visitors who come back more than once. A new blog post every month, a refreshed services page when your offerings change, a testimonial added after a good client engagement. None of it is a heavy lift, but it adds up.

Use ChatGPT for marketing to make this easier: ask it to help you brainstorm blog topics based on questions your customers ask, repurpose page content into social posts, or update your copy when your offerings change. Even small, regular updates (a new case study every quarter, a blog post every month) beat one big overhaul once a year. Bake it all into your workflow.

ChatGPT prompt template for blog ideas:

Generate 10 blog post ideas for a [type of business] targeting [audience]. Focus on topics that answer real questions potential customers have before they decide to hire someone or buy. Include a suggested headline for each.

Final thoughts on ChatGPT and website building

ChatGPT has made the hardest parts of building a website — the thinking, the writing, the decision-making — genuinely accessible to people who aren’t writers, designers, or developers. That’s a meaningful shift from even a few years ago, when getting a professional site live required significant budget, significant time, or significant technical skill.

But the full picture now includes more than just ChatGPT. Paired with the right AI builder, you’ve got a workflow that covers everything from the first spark of an idea to a live, polished site: ChatGPT for the planning and content, an AI builder for the build and deployment. 

If you’re starting from scratch and want the fastest route to a real website, Coderick AI is worth a look. It’s purpose-built to take your ideas and turn them into a hosted site without the technical overhead. If you want more hands-on control over design or need full ecommerce capabilities, the SiteGround Website Builder gives you that flexibility, with AI tools built in to keep the content work moving. Either way, you don’t have to do this the hard way anymore.

FAQs about how to build a website with ChatGPT

This article was originally published in July 2025 and then updated in May 2026.

So, you want to make sure your Contact Us page isn’t just another forgotten link on your website? You’re in the right place.

In this article, we’ll explore 9 mistakes you’re probably making with your Contact Us pages and how you can fix them using real-life examples. Let’s transform your page into a functional, inviting, and engaging space.

Ready to get started? Let’s do this!

Why Is a Contact Us Page Important?

Think of your Contact Us page as your website’s conversation starter—it’s the inviting nudge that encourages visitors to reach out and engage with you. Whether they’re asking questions, sharing feedback, or just saying hello, this page is your chance to show that you’re approachable and eager to connect. 

But why exactly is it so important? Unlike other pages like the About Us or Homepage, which primarily provide information, the Contact Us page is all about interaction. It’s a direct line between you and your audience, offering them a personalized space to engage with your brand. A well-designed Contact Us page isn’t just about getting messages—it can turn passive browsing into a lively chat, helping you build relationships and earn some trust along the way. 

9 Mistakes on Contact Us Pages and How to Avoid Them

Alright, so you’ve got the basics down for your Contact Us page, but are you sure it’s hitting all the right notes? Even with the best intentions, some pages can slip up and send your visitors running instead of sticking around.

But don’t worry—we’ve got your back. Let’s check out some of the most common slip-ups businesses make on their Contact Us pages and, more importantly, how you can dodge them. With these tips, you’ll be on your way to crafting a page that’s not just working, but also gets your website visitors excited to reach out.

Mistake 1: Making the Contact Us Page Hard to Find

Let’s face it—if people have to go on a digital scavenger hunt just to get in touch, they’re likely to throw in the towel. That’s why this first mistake tops our list; making your Contact Us page hard to find is like hiding the key to your front door, leaving visitors feeling frustrated and ready to give up.

💡To avoid this, make sure your Contact Us page is easy to spot. Pop a link in your main menu, stick it in the footer, or even throw in a call-to-action button on important pages. The idea is to make it super simple to find and use, so people feel welcome and ready to connect whenever they need to chat.

If you’re going for a simple and minimalist website, make sure that the ‘contact’ option is right there in your menu. That way, as soon as someone lands on your homepage, they’ll know exactly how to get in touch with you.

Mistake 2: Overcomplicating the Design

Once visitors find your Contact Us page, you don’t want to lose them with a complicated design. So, keeping it simple is the way to go. Don’t cram it with too many bells and whistles, flashy graphics, or info that nobody really needs. This can totally overwhelm visitors and make it a real hassle for them to find what they’re looking for.

💡Instead, go for a clean and straightforward design that’s super easy to navigate. For example, if you offer services, focus on the info your potential customers really need, like your email, phone number, and address. Everything else might just end up being a distraction rather than a help.

Mistake 3: Offering Limited Contact Options

Imagine this: a visitor finally lands on your Contact Us page, ready to reach out—only to find a phone number and nothing else. What if they’re not into phone calls? They might just bail and never come back. That’s why mistake number three is not offering a mix of contact options. 

💡Make sure everyone can get in touch in a way that suits them. The usual go-tos are phone, email, and address, but depending on your business type and location, different platforms might be more popular. For example, Instagram is a hit in the US, while WhatsApp is the go-to in Spain. 

Just make sure those links make sense and serve a purpose—nothing’s more frustrating than being sent in circles, only to end up back at an email that keeps bouncing you around. Keep it straightforward and functional.

And hey, let them know your average response time—it’s a nice touch that sets clear expectations.

Mistake 4: Ignoring Mobile Optimization

Skipping mobile optimization for your Contact Us page? That’s a big no, especially with everyone glued to their phones these days. If your page isn’t looking sharp or working smoothly on mobile, visitors might just throw their hands up in frustration and peace out. Let’s make sure your page is ready to impress, no matter the screen size.

💡Give it a spin on different devices to make sure everything, from text to buttons, is easy to read and use. When your page is mobile-friendly, it means everyone, no matter what gadget they’re on, can easily reach out and connect with you.

Mistake 5: Using the Wrong Tone or Language

Once you’ve got your Contact Us page working smoothly on mobile, it’s time to think about the words you’re using. If your tone doesn’t match your brand or feels too stiff, it might make your business seem a bit distant or off-putting.

💡Try using a tone that fits your brand and makes visitors feel like they’re chatting with a friendly guide. This makes your brand more relatable and keeps the experience enjoyable.

Here are some tips to nail your copy:

• Reflect Your Brand’s Vibe: Whether you’re all about being chill, professional, or a little quirky, let that personality shine in your language. It helps create a consistent and welcoming experience.

• Keep It Warm and Friendly: Use conversational language to make visitors feel at home. Phrases like “We’d love to hear from you” or “Drop us a line” can make things more inviting. Even small tweaks, like changing “Contact” to “Contact Me,” can work wonders by adding that personal touch and turning a generic page into a friendly invitation.

• Look for Creative Inspiration: Check out brands that have nailed their Contact Us pages. Some use humor or storytelling to make their pages stand out and be more memorable.

Need a little help crafting that perfect message? The right ChatGPT prompts can give you a hand, but remember, nothing beats your own judgment and unique flair. After all, you’re the best at knowing what makes your brand shine.

Mistake 6: Using Weak or Unclear CTAs

Now that you’ve got the tone and language perfectly aligned with your brand, let’s make sure visitors know exactly how to take the next step. If your calls to action are unclear or not very inviting, visitors might not know what to do next and could just leave without reaching out. So, ditch those snooze-fest CTAs like “Submit,” “Click Here,” “Learn More,” or “Fill Out the Form.” They’re vague, lack context, and sound about as exciting as watching paint dry, leaving visitors scratching their heads instead of engaging.

💡Make sure your CTAs are clear and catchy so they stand out. Use simple, action-driven words like “Get in Touch,” “Send Us a Message,” or “Chat Now” to guide people on what to do. When your CTAs are easy to find and clear, it makes connecting with you super simple, giving visitors a smooth path from browsing to reaching out.

Mistake 7: Providing Incomplete Business Information

Leaving out key details is like giving someone a map with missing pieces—totally confusing and frustrating. 

💡Make sure your business info is thorough and crystal clear so visitors can connect with you without any guesswork.

And depending on your business, think about adding those extra details that save people from feeling lost. A few smart fields, such as dropdown menus for selecting the department or type of inquiry (like sales, support, or feedback), can be super handy. You don’t want to overload visitors, but these options can easily point them to the right team or service.

For example, if you offer yoga classes, maybe ask if they’re curious about classes types or pricing. It’s those little touches that make reaching out smooth and hassle-free. Take this studio, for example. They’ve nailed it by not only having a contact form and phone number but also giving folks a heads-up on how early they need to call to book a class.

Check out this windows and doors shop. They’ve got it all sorted with a super handy form that asks if you’re after windows or doors and even nudges you to add measurements for a spot-on estimate. It’s those little touches that make reaching out hassle-free, so customers get exactly what they need.

Mistake 8: Lacking a Follow-Up Process

Next up, it’s important to think about what happens after someone reaches out. Even if you’ve perfected all the other steps, it’s all for nothing if you don’t have a proper follow-up process to manage your inquiries. Make sure you have a system in place to respond promptly and keep the conversation going.

💡Instead, get a system in place to give inquiries a friendly nod and a speedy reply. Whether it’s a quick automated email that says, “Hey there, we got your message—you’re on our radar” or a friendly team member ready to dive in with a response, having a clear follow-up process shows you genuinely appreciate them reaching out.

SiteGround Email Marketing can really make things easier with its email automation feature. You can set up a series of automated emails that kick in as soon as someone subscribes or reaches out. This way, every inquiry gets a quick acknowledgment and follow-up without you having to do a thing. With triggers and automated responses, you can keep the conversation going smoothly and let your customers know how long they’ll be waiting for a reply—whether it’s 24, 48, or 72 hours.

This not only builds trust but also makes the experience feel more natural and approachable, encouraging visitors to reach out again in the future. Keep the tone aligned with your brand, and watch those connections grow.

Mistake 9: Failing to Test and Optimize

After establishing a solid follow-up process, it’s essential to keep your Contact Us page in top shape by regularly testing and optimizing it. Neglecting to monitor your page’s performance means you might miss valuable opportunities to enhance user experience. 

💡Instead, use analytics to see how visitors interact with the page and spot areas that could use a little tweaking. Check metrics like time on page, bounce rates, or how often visitors reach out. Whether it’s adjusting the layout, refining the language, or simplifying the form fields, regular testing and optimization help keep your Contact Us page effective and user-friendly. This ongoing effort not only keeps your users satisfied but also makes it easier for them to engage with your brand, opening the door to better communication.

How to Add a Contact Us Page to Your Website

Creating a Contact Us page for your website is a straightforward process. Here’s a step-by-step guide to help you add it:

Start Building Trust with the Perfect Contact Us Page

You can transform your Contact Us page into a warm, inviting space that truly welcomes people in. Easy to find, simple to use, and full of personality—these are your secret ingredients.
Ready to give your page a little TLC? Try the SiteGround Website Builder, where you can easily craft your perfect Contact Us page and more. Here’s to building trust, sparking conversations, and creating lasting relationships with everyone who stops by!

A favicon is the small icon you see in browser tabs, bookmarks, and search results—it’s your website’s visual calling card, and it does more for your brand than you might think. A well-designed one makes your site look polished and helps users find their way back to you easily. This guide covers everything you need to know: what favicons are, where they show up, how to create one, and how to add it to your site.

What Is a Favicon Image?

A favicon, short for “favorite icon,” is a small (usually 16×16 pixel) image that serves as a visual representation of a brand’s website. It’s a subtle but important element of web design, reinforcing brand identity and improving user experience. You’ll typically find them displayed in:  

• Browser tabs 
• Browser history tabs 
• Browser bookmarks 
• Mobile home screens 
• Search engine results pages 
• Google search bars 
• Desktops 

They’ve become so common that you see them everywhere all the time, yet you might not even notice them. The most typical use in practice is as small icons next to the web page titles in browser tabs. 

First introduced by Microsoft with the release of Internet Explorer 5 in 1999, favicons originally appeared as small icons in the bookmarks (Favorites) and address bar when a user bookmarked a webpage. The original implementation required the favicon to be named favicon.ico and placed in the root directory of a website. This simple yet effective feature quickly gained popularity, leading to widespread adoption across various web browsers.

Over time, the role of the favicon expanded beyond a bookmark icon. It started appearing in browser tabs, bookmarks, and even search engine results pages. As web design evolved, so did the formats and sizes of favicons, accommodating the needs of modern devices and high-resolution displays. Today, favicons are a standard element of web design, playing a crucial role in site identity and user experience. 

Where Are Favicons Used?

Favicons have a broad range of usage in modern devices and applications. Below, we’ll examine the most common places where you’ll encounter them. 

Browser Tabs

In browser tabs, favicons appear next to the page title, enabling users to identify and differentiate between multiple tabs quickly. This is particularly useful when visitors have numerous tabs open, as the favicon provides a visual cue that helps them locate the desired tab without having to read the full title. 

Favicons become even more important when the tabs are stacked next to each other, reducing their area and making the page titles unreadable. The favicon tab icon remains the last distinguishable part of the tab.   

Browser History Tab

Favicons are also displayed in the browser history tab, which helps users more easily identify previously visited websites. This visual element makes finding and revisiting websites simple, improving the overall website navigation experience and improving websites’ client retention. 

Bookmarks

When a user bookmarks a website page, the favicon is saved alongside the page title in their bookmarks list. This not only helps users quickly recognize and access their saved sites but also improves the organization of bookmarks by providing a visual element that stands out.

Mobile Home Screens

On mobile devices, users have the option to add websites directly to their home screens. In the context of mobile web design, favicons function like app icons, providing a convenient and recognizable shortcut for users to access their favorite sites quickly. 

SERP (Search Engine Results Pages)

Search engines display favicons alongside search results on the SERPs (Search Engine Result Pages). This visual element can capture users’ attention, potentially increasing click-through rates by making the website more appealing and trustworthy in SERPs.

Google Search Bar

Within the Google search bar, favicons appear next to search suggestions and results. As a result, they reinforce brand identity and help users quickly identify the websites they’re interested in visiting.  

Desktops

Favicons can be used as desktop shortcuts as well, allowing users to create direct links to websites from their computer desktops. This provides a convenient way for users to access their preferred sites without opening a browser first.

What Are the Favicon Sizes?

Favicons are available in multiple sizes to ensure compatibility across different devices and platforms, including:

• 16×16 – standard size for browser tabs, bookmarks, browser history, and search engine results.
• 32×32 – suitable for desktop shortcut icons and taskbar shortcut icons.     
• 48×48 pixels – common for Windows desktop icons and larger displays. 
• 72×72 and above – ideal for larger screens like smart TVs, tablets, etc. 

Providing multiple sizes is crucial for displaying the favicon correctly on all screen types. Additionally, larger sizes may be used for high-resolution displays, ensuring that the favicon remains sharp and clear.  

Favicon File Types

Favicons support several file formats. The common favicon file formats include: 

• ICO Format – The ICO format is the most widely supported and is ideal for ensuring compatibility with older browsers. It can contain multiple image sizes within a single file, allowing for flexibility in display across different contexts.
• PNG Format – The PNG file extension offers high-quality images with support for transparency, making it suitable for modern browsers. PNG favicons are often used for their clarity and ability to maintain image quality.
• SVG Format – SVG (Scalable Vector Graphics) is a format that provides scalability without loss of quality. This makes it perfect for high-resolution displays and responsive designs, as the favicon can be resized without becoming pixelated.  

Favicons in JPG are not quite common, since their lack of detail makes them unsuitable for smaller images. 

How Do You Create Favicons?

Even if you’re not a seasoned designer, there are plenty of graphical software and online favicon generator applications to help you craft your own custom favicon. Adobe Photoshop, Figma, and RealFaviconGenerator are just a few from the long list of powerful design tools you can choose from.       

Once you have the design ready, you can upload your file to the RealFaviconGenerator. The tool will convert it into multiple formats, ensuring broad browser compatibility. You can also preview how the favicon appears on different devices and color modes, and generate the HTML code to insert into your index file.   

How Do You Add a Favicon to Your Website? 

You’ve designed the perfect favicon and are looking to implement it on your website. So, how do you go about it? 

Adding a favicon is straightforward, regardless of what application your website is built upon. For some applications, it’s as simple as a few mouse clicks, while others require a few extra steps. 

Below, we’ll go through some of the more common cases.

How to Add A Favicon to a Custom Website

Generally, you must upload the favicon file to your website and configure the index file to display it. This method is valid for all kinds of websites, but with some applications, it’s a matter of a few clicks. However, if you have a custom PHP/HTML website, you’ll have to do it the old-fashioned way. 

First, access your website files through FTP or File Manager and upload the favicon file to the root folder (typically public_html). The file can be named anything you want and in any of the supported formats. The typical naming convention, however, is favicon.ico (or another extension).

Then, open your index file (index.php or index.html), and add the following code in the <head> section to specify the favicon file. 

<head>

  <link rel="icon" href="/favicon.ico" type="image/x-icon">

</head>

Here is how this piece of code would look inside the index file.

Note that the favicon path /favicon.ico corresponds to the public_html directory. If the file is located in a subfolder, you must specify it in the file path. 

For example, if your favicon is named favicon.ico and located in the subfolder public_html/images, the file path should be /images/favicon.ico.

To ensure that your favicon is rendered correctly on various screen sizes, you can upload several favicon files of different sizes. Then, add multiple <link> elements to your HTML file, each assigning the proper file to a different screen size. The code would look similar to this. 

<link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96" />

<link rel="icon" type="image/svg+xml" href="/favicon.svg" />

<link rel="shortcut icon" href="/favicon.ico" />

<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png" />

<link rel="manifest" href="/site.webmanifest" />

How to Add a Favicon in SiteGround Website Builder 

SiteGround Website Builder is our own proprietary page builder making crafting web pages a fun and rewarding experience. With its intuitive interface, you can instantly build eye-catching and professional-looking websites without writing a single line of code. 

Adding a favicon to your website using our Website Builder is easy and only takes a few clicks, just like many other features.

While in the page editor, go to the Content tab, and click the Header section at the top of any page.

From the Edit Header menu, navigate to the Favicon section and click on Add image. Select or upload the image you want to use as your favicon. The favicon will then appear in browser tabs once the changes are saved and the site is updated.

How to Add a Favicon in WordPress

WordPress uses the term “site icon” instead of “favicon,” but both are practically the same. Adding a favicon to a WordPress site has always been easy, but it’s become even easier since the release of WordPress 6.5 in April 2025. 

Previously, you had to use the theme customizer, theme editor, or a plugin. But after the changes introduced in version 6.5, you can simply add the favicon from the general settings section.

To add a favicon, log in to your WordPress dashboard. Navigate to the Settings > General section, and click the Choose a Site Icon button next to Site Icon. 

In the pop-up window, choose an image file from your computer or your website’s media gallery. The recommended site icon size is 512×512 pixels at a ratio of 1:1. Once you’re ready, hit the Save Changes button. 

What Are the Benefits of Using Favicons?

Better User Experience

Favicons enhance user experience by providing a visual identifier for websites, making navigation more intuitive and efficient. Web users can quickly locate and switch between tabs, bookmarks, and history entries, improving overall satisfaction and ease of use.

Improved User Retention

By helping users easily locate and return to websites, favicons contribute to improved user retention and engagement. A recognizable favicon can encourage users to spend more time on a site and return more frequently, fostering a loyal user base.

Establishing Brand Identity and Visibility

Favicons play a crucial role in reinforcing branding basics. They serve as a constant reminder of the brand, ensuring that a website stands out in users’ minds. A well-designed favicon can enhance brand recognition and make a lasting impression on users.

What Are the Best Practices for Favicons?

The best favicon is simple, on-brand, and legible at tiny sizes—think clean shapes, brand colors, and no text. Here are the key design and implementation practices to keep in mind.

Keep It Simple

Simplicity is key when designing a favicon. Given the small size, it’s important to create a design that is clear and easily recognizable. Avoid intricate details that may become lost or unclear when scaled down.

Use the Logo as a Foundation, But Don’t Duplicate It

While it’s effective to use the logo as a foundation for the favicon, avoid exact duplication. Instead, create a simplified version that captures the essence of the brand while remaining distinct and recognizable.

Convey the Brand Identity

Ensure the favicon reflects the brand’s identity and values, serving as a visual representation of the company. It should align with the overall branding strategy and communicate the brand’s message effectively.

Use Minimum Text

Text can become unreadable at small sizes, so it’s best to avoid using text in favicons altogether. Focus on strong visual elements that convey the brand identity without relying on words.

Consider the Colors

Choose colors that align with the brand’s color scheme. Make sure they contrast well to remain visible against various backgrounds. A well-chosen color palette can enhance the favicon’s impact and recognition.

Provide Multiple Favicon Sizes      

Visitors nowadays access websites from various devices with different screen sizes, so a single default favicon size might not look good on all of them. Add several files of varying dimensions to ensure your favicon appears clearly on all devices.      

Do Favicons Affect SEO? 

Favicons can indirectly impact SEO (Search Engine Optimization) by improving user experience and engagement. A recognizable favicon can increase click-through rates in search results and encourage users to spend more time on a site, both of which can contribute to better search performance. Additionally, favicons contribute to a cohesive and professional online presence, which can enhance a website’s credibility and trustworthiness.

Additionally, favicons contribute to a cohesive and professional online presence, which can enhance a website’s credibility and trustworthiness.  

Final Thoughts on Favicons

Every detail of your website matters, and favicons are no exception. Though small, these icons play an important role in establishing credibility and reinforcing brand identity. By optimizing user experience and improving audience engagement, favicons help your website remain memorable and easily recognizable. Don’t overlook this essential element—capitalize on its potential to effectively draw and retain visitors’ attention.

Ready to put it all together? With the SiteGround Website Builder, adding your favicon is just a few clicks—no code, no hassle. And the same goes for building your entire site. Its intuitive drag-and-drop interface makes it easy to create a professional, polished website without any technical know-how. Give it a try and see how simple it can be.

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Favicon FAQs

This article was originally published in June of 2025, and then updated in April of 2026.