{"id":11337,"date":"2019-11-26T14:42:32","date_gmt":"2019-11-26T14:42:32","guid":{"rendered":"https:\/\/www.siteground.es\/blog\/?p=11337"},"modified":"2025-03-31T09:46:40","modified_gmt":"2025-03-31T09:46:40","slug":"5-errores-que-no-deberias-cometer-en-black-friday-o-navidad","status":"publish","type":"post","link":"https:\/\/academy.siteground.com\/es\/5-errores-que-no-deberias-cometer-en-black-friday-o-navidad\/","title":{"rendered":"5 errores que no deber\u00edas cometer en Black Friday o Navidad"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si algo est\u00e1 claro es que <strong>desde Black Friday hasta la festividad de Reyes es el periodo del a\u00f1o normalmente con m\u00e1s ventas en todo Ecommerce, as\u00ed que deber\u00edas aprovecharlo<\/strong> y hacer en esas fechas tus mejores ofertas pero <strong>\u00bfqu\u00e9 errores no deber\u00edas cometer?<\/strong> Esto es lo que te quiero ense\u00f1ar.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-no-cambiar-el-diseno-de-tu-ecommerce\"><\/span>1. No cambiar el dise\u00f1o de tu Ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/LLvN3kM6ir4FGQ8uIwqwY9Lz9nDiQ-KMMH_Qlih1ptyZo4xDm1AAoNXXkQxmuAImALJC_vXKJGDp96294iL392xCUYhhgKAhlx5NpDTFh76MABN-pdEZmJRxhNeKQvasejrzU-OD\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando llegan estas fechas de especial impacto en las ventas <strong>no debes ofrecer la misma estructura o maqueta de tu Ecommerce<\/strong> sino que deber\u00edas redise\u00f1arla de cara a las ofertas especiales que hayas preparado para aprovechar el \u00edmpetu comprador de tus visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olv\u00eddate de la estructura habitual de tu tienda online, con sus ofertas permanentes, categor\u00edas de productos o lo que sea que muestres habitualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a1Haz limpieza!<\/strong> Maqueta la portada de tu Ecommerce con solamente las ofertas especiales de BlackFriday \/ CyberMonday \/ Navidad, nada m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para dejarlo a\u00fan m\u00e1s claro <strong>utiliza para el dise\u00f1o los iconos habituales de cada campa\u00f1a<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Predominancia del color negro en BlackFriday\/CyberMonday.<\/li><li>Motivos navide\u00f1os en Navidad.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-no-ofrecer-descuentos-realmente-atractivos\"><\/span>2. No ofrecer descuentos realmente atractivos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/nCyjnJ7303P2ppqA6n-TIA6d0DylchjLO2-KuF07gFdtb2xDpwDZNNMBGFVGBK3i2jRsoXfd1is0ihs2Z043p1KNuPegAR5MBAqAeb65t4MtqISf6eR-wmfaH9DbxL4PZD-P0OYR\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El cliente est\u00e1 ya acostumbrado a comparar ofertas online, y al contrario que en la compra en tiendas f\u00edsicas, donde una vez est\u00e1 dentro de la tienda es raro que emplee m\u00e1s horas y esfuerzo buscando alternativas, <strong>en la compra online el comprador ser\u00e1 muy exhaustivo buscando la mejor oferta posible en los productos que busque<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que ser\u00eda un error que no cambies tu estrategia de m\u00e1rgenes y aproveches la verdadera oportunidad de estas ocasiones especiales: la <strong>rentabilidad por volumen y fidelizaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este tipo de fechas especiales debes cambiar el chip y <strong>no pensar en la rentabilidad por cada producto sino m\u00e1s bien a medio y largo plazo \u00bfc\u00f3mo?\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ofrece ofertas incre\u00edbles de reserva de formaci\u00f3n online.<\/li><li>Fideliza con cuotas sorprendentes de suscripci\u00f3n a tus servicios.<\/li><li>Destaca paquetes de productos y servicios a precios realmente atractivos al adquirir varios en conjunto.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-empezar-tarde-las-campanas\"><\/span>3. Empezar tarde las campa\u00f1as<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/g5kAAuP5bAPAe-MfSq718ozN-E9yQAyKH1kKxSiG7cF4nHNox7EAVetCPrErSR5oh37GBUCf-0QDkEVOkiwO4xb2Nc_HeVGti6fYAbRyocscej2ARUUYAnq1ThWQtn5puuJGe6b6\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cada vez empiezan antes las campa\u00f1as de Black Friday, Cyber Monday y Navidad<\/strong>, y debes actuar acorde a esta din\u00e1mica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si los grandes del Ecommerce como Amazon o AliExpress ya est\u00e1n empezando con sus ofertas pre-Black Friday t\u00fa debes tambi\u00e9n <strong>aprovechar esta inquietud de los compradores por adquirir las ofertas desde al menos una semana antes<\/strong> del d\u00eda se\u00f1alado en cada ocasi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos trucos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aprovecha la prisa por la <strong>sensaci\u00f3n de escasez<\/strong> ofreciendo productos muy rebajados por tiempo limitado o hasta fin de existencias desde varios d\u00edas antes de la fecha clave.<\/li><li>Ofrece <strong>ofertas del d\u00eda<\/strong> realmente atractivas.<\/li><li>No dejes tus mejores ofertas para el \u00faltimo d\u00eda, pero <strong>res\u00e9rvate alguna sorpresa<\/strong>.<\/li><li>Anuncia claramente <strong>qu\u00e9 d\u00edas se podr\u00e1n obtener las mejores ofertas<\/strong>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-no-informar-a-tus-clientes\"><\/span>4. No informar a tus clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/dh13wa0uJFBIPVWbN_VLVd3NGSNZ7rGg-PK7sso9muhf2QH6_iyVfqGvBcdHB90S4ilS_oDVC4Az-qAnMsBXDUl0Rcg-CYbs4rtpGV-Dfx4SAZuO3YmYlPF4Emj3-kwIfvUKwGlD\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eventos de venta tan importantes para la facturaci\u00f3n anual<\/strong> como el combo Black Friday\/Cyber Monday y Navidades no deben estar dirigidos exclusivamente a clientes nuevos, sino que debes hacer especial hincapi\u00e9 en los <strong>clientes ya existentes<\/strong>, no digamos en los suscriptores a tu bolet\u00edn de ofertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consejos para <strong>mantener la fidelidad de tus clientes y aumentarla<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Env\u00eda con antelaci\u00f3n <strong>ofertas exclusivas y\/o cupones a tus clientes<\/strong> existentes mediante el bolet\u00edn de ofertas.<\/li><li>Ofrece <strong>descuentos exclusivos<\/strong> (claramente visibles en tu Ecommerce) para los que ya son clientes.<\/li><li>Aprovecha estas estrategias tambi\u00e9n para <strong>captar nuevos suscriptores<\/strong> a tu bolet\u00edn permanente de ofertas, haciendo muy visibles las ventajas de ser suscriptor en futuras ofertas.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-no-potenciar-el-post-venta\"><\/span>5. No potenciar el post-venta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/7ehk63GJ2bGyMyTeA_9JWvlLafLsy-eq7uazZjARi-6NTZBUb-z8x7MYEb14YTgTtAB7s75hzxzu4z3tcZVvMbA3ATX7IDAk2YEcAKyEXUQPmCG0N0AB2EtNiLlPLiZAWTuL8-6o\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tal gran oportunidad de captar nuevos clientes y ventas no debes dejarla pasar para <strong>aumentar tus ventas el resto del a\u00f1o<\/strong>, aumentando tu base de clientes y suscriptores en todo momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez pasen estas fechas especiales <strong>planifica una campa\u00f1a de email marketing, especialmente para tus nuevos clientes<\/strong>, para mantenerles al tanto de las ofertas y oportunidades del resto del a\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nuevo, te dejo algunas ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Env\u00eda <strong>cupones descuento<\/strong> de tus productos\/servicios con m\u00e1s margen y menos susceptibles de ofertas permanentes.<\/li><li>Crea campa\u00f1as especiales relacionadas con tu nicho en las que promocionar <strong>ventas de impacto<\/strong>: Eventos del sector, comienzo de curso escolar, etc.<\/li><li>Ofrece <strong>descuentos adicionales especiales a los mejores nuevos clientes<\/strong> (importe mayor del carrito, varias compras, etc).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Espero que esta lista de errores, m\u00e1s comunes de lo que imaginas, te aporte ideas para aumentar las ventas de tu Ecommerce en fechas de especial impacto sobre la facturaci\u00f3n como Black Friday, Cyber Monday y Navidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00c9sta fue la novena entrega de nuestra serie Black Friday. \u00bfQuieres obtener m\u00e1s consejos sobre c\u00f3mo optimizar el rendimiento de tu comercio electr\u00f3nico? Estate atento para m\u00e1s publicaciones como \u00e9sta con expertos de la industria y algunos de nuestros socios. Aprende c\u00f3mo mejorar el dise\u00f1o de tu sitio web, las conversiones, el marketing online y m\u00e1s.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.siteground.es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.siteground.es\/blog\/wp-content\/uploads\/2019\/11\/Banner_Afret_BlogPost_BF10.20191320x600_ES-2-1024x465.jpg\" alt=\"\" class=\"wp-image-11299\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Si algo est\u00e1 claro es que desde Black Friday hasta la festividad de Reyes es el periodo del a\u00f1o normalmente con m\u00e1s ventas en todo Ecommerce, as\u00ed que deber\u00edas aprovecharlo y hacer en esas fechas tus mejores ofertas pero \u00bfqu\u00e9 errores no deber\u00edas cometer? Esto es lo que te quiero ense\u00f1ar.<\/p>\n","protected":false},"author":71,"featured_media":12074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[36,58],"class_list":["post-11337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ambassador","tag-black-friday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 errores que no deber\u00edas cometer en Black Friday o Navidad<\/title>\n<meta name=\"description\" content=\"Desde Black Friday hasta Reyes es el periodo del a\u00f1o con m\u00e1s ventas en todo Ecommerce, as\u00ed que deber\u00edas aprovecharlo pero \u00bfqu\u00e9 errores no deber\u00edas cometer?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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