{"id":23948,"date":"2025-05-08T11:57:05","date_gmt":"2025-05-08T11:57:05","guid":{"rendered":"https:\/\/academy.siteground.com\/en\/?p=23948"},"modified":"2026-02-05T16:06:21","modified_gmt":"2026-02-05T16:06:21","slug":"coming-soon-page","status":"publish","type":"post","link":"https:\/\/academy.siteground.com\/en\/coming-soon-page\/","title":{"rendered":"The Secrets to a High-Impact Coming Soon Page + Examples"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You\u2019ve got something big in the works\u2014a brand-new website, product, or business that\u2019s <em>almost<\/em> ready for its grand debut. But just because you&#8217;re not all set to go live doesn\u2019t mean you can\u2019t start drumming up some excitement. That\u2019s where a coming soon page comes in. It\u2019s a way to roll out the welcome mat, <strong>build a bit of curiosity, and start connecting with your future fans before the big launch day arrives<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we\u2019ll cover <strong>what makes a coming soon page effective, what to include, and how to create one that\u2019s buzzworthy<\/strong> (and all without looking like a construction zone). Plus, we\u2019ll share the <strong>best examples as well as actionable tips<\/strong> to help you get inspired.<\/p>\n\n\n\n<div class=\"post-page__colored-blocks post-page__colored-blocks--update\">\n  <h3 class=\"title title--regular title--size-medium title--weight-bold color-darkest\">Key takeaways:<\/h3>\n  <ul class=\"text text--size-medium color-darkest\" style=\"margin:0;padding-left:20px\">\n    <li>A coming soon page helps you build momentum and make a strong first impression before your site goes live.<\/li>\n    <li>Clear messaging, visuals, and calls to action matter just as much pre-launch as they do after launch.<\/li>\n    <li>Excitement comes from teasing value and progress, not just design or timing.<\/li>\n    <li>Email sign-ups and social links turn early interest into ongoing engagement.<\/li>\n    <li>A polished coming soon page signals credibility and gives visitors a reason to return.<\/li>\n  <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-coming-soon-page\"><span class=\"ez-toc-section\" id=\"what-is-a-coming-soon-page\"><\/span>What Is a Coming Soon Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A coming soon page is a placeholder web page that appears before your website or page is officially launched. It <strong>typically includes a short message announcing that something exciting is on the way<\/strong>\u2014whether that\u2019s a new brand, product, service, or full website.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"624\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/coming-soon-page-example.jpg\" alt=\"Coming soon page example\" class=\"wp-image-23940\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But if you scratch the surface, it\u2019s more than just a basic message. Instead of showing a blank screen or a \u201csite under construction\u201d message, a coming soon page gives people a sneak peek and a reason to stick around. Beyond just a basic message, <strong>it could include a countdown timer, or a form for visitors to sign up to receive updates<\/strong>. So it\u2019s already working hard for you, even if the big event is yet to come.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-do-you-need-a-coming-soon-page\"><\/span>Why Do You Need a Coming Soon Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A coming soon landing page helps you show up with confidence, even before your full site is live. It\u2019s a pre-launch landing page that turns awkward in-between time into a chance to connect with your audience and start generating momentum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a handful of the best reasons why it\u2019s worth your time to give your coming soon page some extra thought:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create buzz.<\/strong> Tease your launch and get people curious about what\u2019s coming. Doing so will create excitement, and prime people for your actual launch.&nbsp;<\/li>\n\n\n\n<li><strong>Start building your brand.<\/strong> Even simple <a href=\"https:\/\/academy.siteground.com\/en\/branding-basics\/\" id=\"25354\" target=\"_blank\" rel=\"noopener\">branding basics<\/a> like your logo, color scheme, or tagline can make a lasting impression.<\/li>\n\n\n\n<li><strong>Get found online.<\/strong> While you won\u2019t rank overnight, having a live page helps search engines begin indexing your site, which can give you a slight head start with your <a href=\"https:\/\/www.siteground.com\/kb\/seo-general-guide\/\">SEO<\/a>. It\u2019s also a chance to include a short meta description or page title that reflects your niche or keywords, giving Google something to work with from the beginning.<\/li>\n\n\n\n<li><strong>Keep things polished. <\/strong>A coming soon page looks a lot better than a blank screen, broken layout, or default \u201c<a href=\"https:\/\/www.siteground.com\/kb\/error-404\/\" target=\"_blank\" rel=\"noopener\">404 error<\/a>.\u201d Even if you\u2019re still working behind the scenes, you can show the world that you\u2019re professional, thoughtful, and intentional about the experience you\u2019re creating. That extra bit of polish can make a lasting first impression\u2014and encourage visitors to come back when the full site goes live.<\/li>\n\n\n\n<li><strong>Grow your email list early.<\/strong> Building an email list is an absolutely critical part of <a href=\"https:\/\/academy.siteground.com\/en\/what-is-email-marketing-how-to-get-started\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>. And the beauty of a coming soon landing page is that you can include a signup form and start adding to your email list <em>now<\/em>. Just be sure to create a segment for these sign-ups so that you can send them targeted messages and <a href=\"https:\/\/academy.siteground.com\/en\/email-automation\/\" target=\"_blank\" rel=\"noopener\">email automations<\/a> in the future.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"post-page__colored-blocks post-page__colored-blocks--update\"><p class=\"text text--size-medium color-darkest\">With SiteGround Email Marketing, it\u2019s easy to start growing your list from day one. You can segment your audience, and schedule automated welcome emails. Whether you\u2019re launching a blog, store, or portfolio, SiteGround helps you turn early interest into lasting connections.<br><br><a href=\"https:\/\/www.siteground.com\/email-marketing\" target=\"_blank\" rel=\"noopener\">START NOW&gt;&gt;<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"key-elements-of-a-coming-soon-page-examples\"><\/span>Key Elements of a Coming Soon Page + Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your coming soon page doesn\u2019t need to be complicated\u2014but that doesn\u2019t mean you shouldn\u2019t give it much thought. A little strategy goes a long way when it comes to grabbing attention, collecting leads, and building excitement. So here are the best elements to include (plus a few bonus tips to help your page really hit the mark).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use a Clear Headline and CTA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let visitors know what\u2019s coming with <strong>a headline that\u2019s short, bold, and to the point<\/strong>. It could be as simple as \u201cSomething Awesome is Coming\u201d or more specific like \u201cOur New Online Store Launches Soon.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow it up with <strong>a clear call to action (CTA)<\/strong>\u2014something like \u201cSign up for updates,\u201d \u201cGet early access,\u201d or \u201cBe the first to know.\u201d Whatever you choose, <strong>make it obvious what you want visitors to do next<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"688\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Coming-soon-page-example-with-a-strong-headline.jpg\" alt=\"Coming soon page example with a strong headline\" class=\"wp-image-23941\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The above coming soon page example makes the message very clear with a<strong>n unmissable headline, supporting headlines, and a call to action<\/strong> that precisely articulates how to get updates. It\u2019s simple, captivating, and gives visitors an opportunity to follow along.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Include an Email Capture Form<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A coming soon page is the perfect <strong>pre-launch opportunity to start <a href=\"https:\/\/academy.siteground.com\/en\/building-an-email-list\/\" target=\"_blank\" rel=\"noopener\">building your email list<\/a><\/strong>. Include a simple form where visitors can leave their email address to get updates or early access. (If you\u2019re using WordPress, you can easily add an <a href=\"https:\/\/www.siteground.com\/kb\/create-custom-sign-up-form\/\" target=\"_blank\" rel=\"noopener\">email sign-up form<\/a>.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pro tip: <strong>Sweeten the deal with a small incentive<\/strong>\u2014early bird perks, exclusive content, or a pre-launch discount. And, as mentioned before, don\u2019t forget to create an email segment for these sign-ups!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Make It Visually Impactful<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Design matters, even for a one-page preview. Use strong visuals\u2014whether it\u2019s <strong>a bold background image, your brand colors, or an illustration<\/strong> that reflects your vibe. Don\u2019t miss this first impression opportunity to really set the vibe. Make your page feel like a glimpse of what\u2019s coming, not just a placeholder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"574\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/Coming-soon-page-example-with-an-impactful-image.jpg\" alt=\"Coming soon page example with an impactful image\" class=\"wp-image-23943\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The above coming soon page exemplifies the use of an <strong>evocative image that really sets the stage.<\/strong> It gets the key points across, but it\u2019s really the image that does most of the talking.&nbsp;<\/p>\n\n\n\n<div class=\"post-page__colored-blocks post-page__colored-blocks--update\"><p class=\"text text--size-medium color-darkest\">The SiteGround Website Builder makes creating a coming soon page extra easy:<strong> just add a photo, a headline, and toggle on your coming soon page mode<\/strong>\u2014and you\u2019re all set. Website creation has never been easier.&nbsp;<br><br><a href=\"https:\/\/www.siteground.com\/website-builder\" target=\"_blank\" rel=\"noopener\">Start building your website now&gt;&gt;<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Add Social Media Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Give people a way to follow along while they wait. Link to your social media accounts so <strong>visitors can connect with you, see behind-the-scenes updates, and stay in the loop<\/strong>. It\u2019s also another great way to grow your following before launch so that you can hit the ground running with your <a href=\"https:\/\/academy.siteground.com\/en\/social-media-marketing-for-small-business\/\" id=\"24997\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-create-excitement-with-anticipation\">5. Create Excitement with Anticipation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A great coming soon page makes people feel like they\u2019re early to something worth paying attention to. That excitement can come from <strong>a smart tease, a promise, or a hint at what\u2019s about to change\u2014without giving everything away.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A line like \u201cWe\u2019re building something better for small teams\u201d or \u201cA faster way to launch your next project is on the way\u201d tells visitors why they should care. You can amplify that with a light sense of timing\u2014\u201cLaunching this spring\u201d or \u201cOpening early access soon\u201d\u2014but the real hook is the value, not the date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When done right, anticipation feels intentional, not vague. <strong>Visitors understand what\u2019s coming, why it matters, and why it\u2019s worth checking back for.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Consider Adding Social Proof<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you already have customers, press mentions, or a growing community, let people know! Just as on a <a href=\"https:\/\/academy.siteground.com\/en\/landing-page-best-practices\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a>, you have only a brief amount of time and space to transmit value. As such, <strong>a short quote, testimonial, or mention of media coverage <\/strong>can build trust and show that others are already excited about what you&#8217;re doing. Something as simple as \u201cJoin 1,500+ early subscribers\u201d can add credibility by showing there&#8217;s already interest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-thoughts-on-your-coming-soon-page\"><\/span>Final Thoughts on Your Coming Soon Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A coming soon page might seem unimportant, but it can make a big first impression. It\u2019s your chance to <strong>start creating momentum, collect leads, and let your future fans know something noteworthy is on the way<\/strong>. You might be hyping up a product launch, introducing a new brand, or simply looking for a polished placeholder while you finish your site\u2014no matter your goal, a coming soon page can set the tone for everything that follows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you&#8217;re <strong>looking for a fast, easy way to create your own coming soon page (without wrestling with code or complicated tools), the <a href=\"https:\/\/www.siteground.com\/website-builder\" target=\"_blank\" rel=\"noopener\">SiteGround Website Builder<\/a> has you covered<\/strong>. It makes it extra easy for you to get online and get your coming soon page up and running in no time.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.siteground.com\/website-builder\" target=\"_blank\" rel=\"noopener\">START BUILDING YOUR WEBSITE NOW<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faqs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How Long Should a Coming Soon Page Be?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short and sweet is the way to go<\/strong>. A coming soon page is meant to tease, not explain everything. Aim for a <strong>punchy headline, a one-liner about what\u2019s coming<\/strong>, and a call to action (like an email sign-up). Keep it all <strong>above the fold<\/strong>\u2014no scrolling required. If you\u2019re feeling fancy, you can add a countdown timer, social proof, or visuals\u2014but even then, keep things streamlined.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a Good Call to Action for a Coming Soon Page?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A strong CTA is <strong>clear, specific, and action-oriented<\/strong>\u2014just like the most <a href=\"https:\/\/academy.siteground.com\/en\/email-cta\/\" target=\"_blank\" rel=\"noopener\">effective email marketing calls to action<\/a> and others across your marketing channels. Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cNotify Me When It Launches\u201d<\/li>\n\n\n\n<li>\u201cGet Early Access\u201d<\/li>\n\n\n\n<li>\u201cJoin the Waitlist\u201d<\/li>\n\n\n\n<li>\u201cSign Up for Launch Updates\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even better if you can get creative and make your CTA match your tone of voice. So if your brand is fun and cheeky, a CTA like \u201cDon\u2019t miss the magic\u201d might be a perfect fit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Should I Track Results for a Coming Soon Page?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Good question\u2014because what gets measured gets improved. Here are a few ways to track performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong> \u2013 Track <a href=\"https:\/\/academy.siteground.com\/en\/digital-marketing-metrics\/\" target=\"_blank\" rel=\"noopener\">digital marketing metrics<\/a> to see how many people visit your page and where they\u2019re coming from.<\/li>\n\n\n\n<li><strong>Email Signups <\/strong>\u2013 Track how many visitors convert into subscribers. Then, once you start sending emails, track your <a href=\"https:\/\/academy.siteground.com\/en\/email-marketing-metrics\/\" target=\"_blank\" rel=\"noopener\">email marketing metrics<\/a> to make sure you\u2019re sending messages that land.<\/li>\n\n\n\n<li><strong>Click-through Rates<\/strong> \u2013 If your page includes links to social media or a preview video, monitor which ones get clicked most.<\/li>\n\n\n\n<li><strong>Heatmaps<\/strong> (like <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Hotjar<\/a> or <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Crazy Egg<\/a>) \u2013 Get insight into what people are clicking and how they interact with the page.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Do I Create a Coming Soon Page in WordPress?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few easy ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use a plugin<\/strong> \u2013 This is the quickest method. Many have drag-and-drop functionality making it extra easy.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Use a page builder theme <\/strong>\u2013 If your theme comes with a page builder, create a standalone \u201ccoming soon\u201d page and set it as your homepage.<\/li>\n\n\n\n<li><strong>Enable maintenance mode<\/strong> \u2013 WordPress settings or plugins can show a coming soon page while your real site is hidden from the public.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Do I Remove a Coming Soon Page in WordPress?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to go live? Here\u2019s how to make the switch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you\u2019re using a plugin, go to the plugin\u2019s settings and disable the coming soon mode.<\/li>\n\n\n\n<li>If you set it manually through your homepage settings, just change your homepage back to your main site or publish your homepage content.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve got something big in the works\u2014a brand-new website, product, or business that\u2019s almost ready for its grand debut. But just because you&#8217;re not all set to go live doesn\u2019t mean you can\u2019t start drumming up some excitement. That\u2019s where a coming soon page comes in. It\u2019s a way to roll out the welcome mat, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/academy.siteground.com\/en\/coming-soon-page\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Secrets to a High-Impact Coming Soon Page + Examples&#8221;<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":23961,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-23948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Secrets to a High-Impact Coming Soon Page + Examples - SiteGround Academy<\/title>\n<meta name=\"description\" content=\"Learn how to create a high-impact coming 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