{"id":22233,"date":"2025-01-29T10:24:23","date_gmt":"2025-01-29T10:24:23","guid":{"rendered":"https:\/\/newblog.siteground.com\/en\/?p=22233"},"modified":"2026-09-25T10:23:12","modified_gmt":"2026-09-25T10:23:12","slug":"chatgpt-prompts","status":"publish","type":"post","link":"https:\/\/academy.siteground.com\/en\/chatgpt-prompts\/","title":{"rendered":"How to Write ChatGPT Prompts: Dos and Don\u2019ts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article was original published in January 2025, and updated in December 2025<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first blush, using ChatGPT might seem like you\u2019re unlocking a treasure chest of possibilities. But the reality is that without the right key, you\u2019re likely to end up with a lot of \u201cfluff\u201d (as ChatGPT loves to say) instead of gold. That\u2019s where mastering the art of writing effective ChatGPT prompts comes in \u2014 because even the most advanced <a href=\"https:\/\/academy.siteground.com\/en\/chatgpt-vs-claude-vs-gemini-which-to-use\/\" id=\"26145\">AI models<\/a> need clear guidance to deliver useful results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"form\">Whether you\u2019re <strong>brainstorming ideas, drafting emails, or solving complex problems, writing effective prompts can transform your interaction with AI <\/strong>from frustrating to fabulous. In this ChatGPT prompt guide, we\u2019ll dive into the dos and don\u2019ts of writing the best prompts for ChatGPT so that your <strong>results are precise, creative, and actionable<\/strong>.<\/p>\n\n\n\n\n<div class=\"post-page__colored-blocks post-page__colored-blocks--update\">\n<h3 class=\"title title--regular title--size-medium title--weight-bold color-darkest\"><strong>Key Takeaways:<\/strong><\/h3>\n<ul class=\"text text--size-medium color-darkest\" style=\"margin: 0;padding-left: 20px\">\n<li><strong>Clear prompts = better results:<\/strong> Specific instructions help ChatGPT produce accurate and useful outputs.<\/li>\n<li><strong>Provide context:<\/strong> Background information ensures responses are relevant and tailored.<\/li>\n<li><strong>Specify task, format, and examples:<\/strong> Tell the AI exactly what to do and how to present it.<\/li>\n<li><strong>Define role and tone:<\/strong> Guiding perspective and style improves alignment with your goals.<\/li>\n<li><strong>Use constraints and iterate:<\/strong> Limit scope, fact-check, and refine prompts for optimal results.<\/li>\n<\/ul>\n<\/div>\n\n<p>[108]<\/p>\n\n\n\n\n\n<h2 id=\"h-what-is-a-chatgpt-prompt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-a-chatgpt-prompt\"><\/span>What is a ChatGPT Prompt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A ChatGPT prompt is the <strong>input or instruction you provide to ChatGPT to generate a response.<\/strong> Think of a ChatGPT prompt as a <strong>question, statement, or directive that guides the AI\u2019s output. <\/strong>And while ChatGPT is one of the <a href=\"https:\/\/academy.siteground.com\/en\/best-ai-tools-for-business\/\" target=\"_blank\" rel=\"noopener\">best AI tools for business<\/a>, the reality is that the quality and structure of your prompt directly influence how much you can really get out of it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At its core, a good prompt <strong>establishes clarity, sets expectations, and provides enough detail for the AI to understand the task<\/strong>. Whether you\u2019re creating content, solving problems, or brainstorming ideas, mastering ChatGPT prompting can revolutionize your AI interactions and experience.<\/p>\n\n\n\n<div class=\"post-page__colored-blocks post-page__colored-blocks--update\"><p class=\"text text--size-medium color-darkest\"><strong>What is a Large Language Model (LLM) and Generative AI?<\/strong><br><br>ChatGPT is powered by a large language model (LLM), a type of AI trained on vast amounts of text to understand language patterns, context, and meaning. As a generative AI, a large language model like this doesn\u2019t just pull information\u2014it creates new text based on the instructions you give it. That\u2019s why the way you write your prompts matters so much: it helps guide the AI to generate desired outputs that are accurate, relevant, and tailored to your needs.<\/p><\/div>\n\n\n\n<h2 id=\"h-what-is-prompt-engineering\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-prompt-engineering\"><\/span>What is Prompt Engineering?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prompt engineering is the practice of <strong>designing and refining ChatGPT prompts to get the most useful, accurate, and creative responses possible<\/strong>. It\u2019s more than just asking questions; it\u2019s about strategically crafting prompts so the generative AI understands exactly what you need. By applying prompt engineering techniques, you can guide ChatGPT to generate outputs that meet your goals.<\/p>\n\n\n\n<h2 id=\"h-how-to-write-chatgpt-prompts-dos\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-write-chatgpt-prompts-dos\"><\/span>How to Write ChatGPT Prompts: Dos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The question is then, how to put this prompt engineering in practice? The following dos tackle just that, giving you tools you need to write effective prompts that get the most out of ChatGPT.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-do-give-context\" class=\"wp-block-heading\">Do: Give Context<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s start with our first, very-important \u201cdo\u201d: context. It\u2019s the background information we give in a prompt\u2014think of it like setting the stage for a conversation. Providing context is one of the key techniques in prompt engineering, as <strong>it helps generative AI understand your requirements more accurately<\/strong>. The more context you provide, the better ChatGPT can understand your request and give you a response that actually helps.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example: Imagine you want it to draft a <a href=\"https:\/\/academy.siteground.com\/en\/best-welcome-emails-examples\/\" target=\"_blank\" rel=\"noopener\">welcome email<\/a> for new subscribers. Before you get to the request, <strong>give ChatGPT more background info<\/strong>. You could provide the following context: \u201cI run a small, family-owned business selling eco-friendly pet supplies. We offer new email subscribers 20% off with the code WELCOME when they sign up for your newsletter. Please craft a friendly welcome email.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, \u201cI work at an interior design shop and have a team of ten people working for me. The business has done particularly well this last year and we are giving out bonuses to thank employees for their hard work and loyalty. Please craft an email sharing this announcement.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>first part of each request is the context<\/strong>. We could easily create more detailed prompts in order to produce emails that are even more customized and accurate. Indeed, <strong>the more specific your context, the better the AI can align with your expectations<\/strong> rather than giving you generic or unrelated outputs that really don\u2019t get the job done.<\/p>\n\n\n\n<div class=\"post-page__colored-blocks post-page__colored-blocks--update\"><p class=\"text text--size-medium color-darkest\">Go beyond ChatGPT and get the most of AI right as you create your marketing emails. With SiteGround Email Marketing, you can take advantage of our built-in, email creation-trained AI to help you produce the best emails possible.<br><br><a href=\"https:\/\/www.siteground.com\/email-marketing\" target=\"_blank\" rel=\"noopener\">Get started with SiteGround Email Marketing today&gt;&gt;<\/a><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at another \u201ccontext\u201d example. Check out the responses for these two prompts. The first one is quite vague with little context, and the second one much more detailed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ChatGPT Prompt 1\u2014with little context:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"317\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/chatgpt-prompt-without-detailed-description-1.jpg\" alt=\"chatgpt-prompt-without-detailed-description\" class=\"wp-image-22236\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ChatGPT Prompt 2\u2014with detailed context:<\/strong><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"508\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/best-prompts-for-chatgpt-with-detailed-context-1.jpg\" alt=\"best-prompts-for-chatgpt-with-detailed-context\" class=\"wp-image-22237\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Notice that the initial prompt didn\u2019t even mention anything about eco-friendly or sustainability. So without specifics, ChatGPT just filled in the blanks, as it is wont to do. Meanwhile, in the second prompt, the response is detailed, informative, and motivating. A little relevant context goes a long way when it comes to getting a quality result.<\/p>\n\n\n\n<h3 id=\"h-do-identify-a-task\" class=\"wp-block-heading\">Do: Identify a Task<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next is the task\u2014this is where you <strong>define exactly what you want ChatGPT to do.<\/strong> Do you need advice? A list of ideas? A detailed plan? Or, as was the case in our previous example, an SMS text? Imagine exactly what kind of information you need, and don\u2019t be afraid to tell ChatGPT precisely that by <strong>giving it clear instructions and being extra specific<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cCreate a to-do list for throwing a toddler\u2019s birthday party.\u201d<\/li>\n\n\n\n<li>\u201cDraft an Instagram caption for a summer travel photo for my tourism business.\u201d<\/li>\n\n\n\n<li>\u201cBrainstorm three unique business ideas related to sustainable fashion.\u201d<\/li>\n\n\n\n<li>\u201cPlease give me 10 <a href=\"https:\/\/www.siteground.com\/kb\/choose-domain-name\/\" target=\"_blank\" rel=\"noopener\">domain name ideas<\/a> for my locally owned house plant business in Detroit.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"735\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Best-chatgpt-prompt-identify-a-task-1.jpg\" alt=\"Best-chatgpt-prompt-identify-a-task\" class=\"wp-image-22238\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By defining the task, you help ChatGPT produce output that is actionable and relevant, and not something that you need to rework and reorganize. Add the aforementioned context, and you\u2019re on your way to much more valuable and relevant responses.<\/p>\n\n\n\n<h3 id=\"h-do-define-a-format\" class=\"wp-block-heading\">Do: Define a Format<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Format involves using clear and specific prompts to clarify <strong>how you want the answer to be presented<\/strong>. This could be a bullet-point list, a 100-word paragraph, or even a table. Stating the desired format helps ChatGPT <strong>structure its response accordingly<\/strong>, and makes life easier for you. A few examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cList three benefits of using renewable energy in bullet points.\u201d<\/li>\n\n\n\n<li>\u201cCreate a checklist of ways I can <a href=\"https:\/\/www.siteground.com\/speed-tips\" target=\"_blank\" rel=\"noopener\">improve my website speed<\/a>.\u201d<\/li>\n\n\n\n<li>\u201cProvide a table comparing the population size of the world\u2019s three largest cities.\u201d<\/li>\n\n\n\n<li>\u201cWrite a 500-word dialogue between two teenaged characters discussing their favorite movies.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"786\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/chatgpt-prompting-identify-format-1.jpg\" alt=\"chatgpt-prompting-identify-format\" class=\"wp-image-22239\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And don\u2019t be shy here! You can get as detailed and specific with the format as you like. You could provide a precise article outline. Or maybe you need your table organized in just the right way\u2014columns that say this, rows that say that. Perhaps you want an example for each bullet point. Really <strong>envision the final output, define it, and then tell ChatGPT exactly what you want.<\/strong><\/p>\n\n\n\n<h3 id=\"h-do-provide-examples\" class=\"wp-block-heading\">Do: Provide Examples<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most effective ways to guide ChatGPT is to <strong>provide examples of the kind of content you want it to produce for you<\/strong>. This could mean sharing an existing blog post, a sample press release, or <a href=\"https:\/\/academy.siteground.com\/en\/types-of-emails\/\" target=\"_blank\" rel=\"noopener\">types of emails<\/a> you\u2019ve previously sent. By doing this, you\u2019re prompting ChatGPT in a way that demonstrates exactly<strong> what you\u2019re looking for in terms of style, format, <\/strong>or whatever it is you fancy\u2014even if you\u2019re unsure how to write prompts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using examples can be particularly helpful <strong>when you\u2019re producing AI-generated content that you want to be similar to what you\u2019ve already produce<\/strong>d. So let\u2019s say you sell a bunch of products, each with a product description in a similar format (same length, type of details, format). If you have a new product, you can just tell ChatGPT the new product\u2019s features, provide another product description as an example, and ask it to produce a similar description for your new product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"682\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/best-chatgpt-prompts-with-an-example-1.jpg\" alt=\"best-chatgpt-prompts-with-an-example\" class=\"wp-image-22241\" \/><\/figure>\n\n\n\n<h3 id=\"h-do-specify-a-role\" class=\"wp-block-heading\">Do: Specify a Role<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By assigning a role in your prompts, you <strong>provide additional context that shapes how generative AI creates its reply.<\/strong> This is another <strong>prompt engineering<\/strong> tactic that helps align ChatGPT\u2019s output with the perspective or expertise you need. Because when you give the AI a role, it can <strong>adopt the necessary tone, terminology, and perspective for the task. <\/strong>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAct as a personal trainer and create a seven-day beginner workout plan.\u201d<\/li>\n\n\n\n<li>\u201cYou are a marketing expert. Write ten tagline options for a new organic skincare brand.\u201d<\/li>\n\n\n\n<li>\u201cPretend you\u2019re a teacher explaining the basics of algebra to middle school students.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"832\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/chatgpt-prompt-specify-a-role-1.jpg\" alt=\"chatgpt-prompt-specify-a-role\" class=\"wp-image-22242\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can get even more creative with role assignment, though. Give ChatGPT a role\u2014such as, let\u2019s say, ask it to pretend to be a job recruiter for a software engineering job that you\u2019re interested in. Provide it with context around the job position and ask it to carry out a mock interview with you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or maybe you need to have a tough conversation with a friend about how they are always canceling on you last minute. Again, just tell ChatGPT a bit about the situation (the context), and ask it to act as your friend (the role) and carry out a practice conversation with you (the task).&nbsp;<\/p>\n\n\n\n<h3 id=\"h-do-clarify-tone-of-voice\" class=\"wp-block-heading\">Do: Clarify Tone of Voice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tone of voice can completely change the way a copy response feels. <\/strong>Maybe you want a formal, professional tone for an investor proposal, or a casual, friendly tone for your event\u2019s promotional materials and blog post. Specifying this will help you get the vibe you\u2019re looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Whether you\u2019re aiming for professionalism, friendliness, humor, or formality, clarifying the tone helps set the mood for the content.<\/strong> For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWrite a friendly and casual thank-you email for attending a webinar.\u201d<\/li>\n\n\n\n<li>\u201cDraft a formal letter to request sponsorship for an event.\u201d<\/li>\n\n\n\n<li>\u201cCreate a humorous caption for a dog wearing sunglasses.\u201d<\/li>\n\n\n\n<li>\u201cProduce ten playful <a href=\"https:\/\/academy.siteground.com\/en\/email-subject-lines\/\" target=\"_blank\" rel=\"noopener\">email subject line<\/a> options about a guided walking tour of Rome.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"852\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/best-chatgpt-prompts-tone-of-voice-1.jpg\" alt=\"best-chatgpt-prompts-tone-of-voice\" class=\"wp-image-22243\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at this a little more closely with another example. Check out the difference in response when we specify tone. The response differences are subtle, but the vibe definitely changes when we give ChatGPT guidance on tone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No tone specification<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"329\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/chatgpt-prompting-without-specifying-tone-1.jpg\" alt=\"chatgpt-prompting-without-specifying-tone\" class=\"wp-image-22244\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With tone specification<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"248\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/best-chatgpt-prompts-specify-tone-1.jpg\" alt=\"best-chatgpt-prompts-specify-tone\" class=\"wp-image-22245\" \/><\/figure>\n\n\n\n<h3 id=\"h-do-leverage-constraints\" class=\"wp-block-heading\">Do: Leverage Constraints<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most effective prompts include <strong>constraints in order to guide the AI to focus on specific aspects of the task<\/strong>, making the output more targeted and efficient. Basically, you\u2019re telling ChatGPT <strong>what you want it to do and specifically what you <em>don\u2019t<\/em> want it to do. <\/strong>This helps to keep ChatGPT from wandering off into unwanted territories or providing you something completely different than what you were looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWrite a summary of this article. It should be no longer than 50 words.\u201d<\/li>\n\n\n\n<li>\u201cYou are a marketing expert. Write ten tagline options for a new organic skincare brand, but the taglines should only have three words.\u201d<\/li>\n\n\n\n<li>\u201cCreate a <a href=\"https:\/\/academy.siteground.com\/en\/black-friday-email-examples\/\" target=\"_blank\" rel=\"noopener\">Black Friday email<\/a> to go out to my subscribers, but don\u2019t use the words \u201cChristmas\u201d or \u201cThanksgiving.\u201d<\/li>\n\n\n\n<li>\u201cGenerate a social media post that includes the words \u2018adventure awaits,\u2019 and is no longer that 60 characters. \u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"834\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/chatgpt-prompt-with-a-constraint-1.jpg\" alt=\"chatgpt-prompt-with-a-constraint\" class=\"wp-image-22246\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the above example, we\u2019ve given information about the brand, as well as a constraint In the above example, we\u2019ve given information about the brand, as well as a constraint around the length of the tagline, thus refining the results. As you can see, <strong>constraints help narrow the scope of the response, ensuring it aligns closely with your requirements.<\/strong><\/p>\n\n\n\n<h2 id=\"h-how-to-write-chatgpt-prompts-don-ts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-write-chatgpt-prompts-donts\"><\/span>How to Write ChatGPT Prompts: Don\u2019ts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT benefits from constraints and, well, so do we! That\u2019s where the \u201cdon\u2019ts\u201d come in. Indeed, as you produce your prompts, there are several \u201cdon\u2019ts\u201d to keep in mind.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-don-t-use-vague-chatgpt-prompts\" class=\"wp-block-heading\">Don\u2019t: Use Vague ChatGPT Prompts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vague questions lead to vague answers, and nobody wants that. As we\u2019ve discussed above, <strong>ChatGPT thrives on specificity<\/strong>, so the more detail you provide, the more useful the response will be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of asking, \u201cPlease give me some good outdoor activity ideas?\u201d try: \u201cWhat are some fun outdoor activities for kids and families in the Austin area during spring?\u201d<\/li>\n\n\n\n<li>Instead of saying, \u201cGive me some marketing ideas for my new business,\u201d specify: \u201cPlease give me five digital marketing ideas for my new online store that can easily be implemented by someone without a lot of tech knowledge or a big budget. Also provide me with <a href=\"https:\/\/academy.siteground.com\/en\/email-marketing-metrics\/\" target=\"_blank\" rel=\"noopener\">email marketing metrics<\/a> that I can use to measure success, and tell me how to analyze them.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the marketing example, ChatGPT might give you ideas that apply to a brick-and-mortar shop, or perhaps to a business with a big budget. It might tell you to build an elaborate advertising campaign, even though you don\u2019t have the money or know-how. Whereas in the more-detailed ChatGPT prompt, you\u2019ll be <strong>getting measurable ideas that are relevant to your online business, within your budget, and likely within your skillset.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bonus tip: Don\u2019t forget to leverage our previous \u201cdos!\u201d You could identify the format and ask ChatGPT to put all of these ideas into a table, or organize them in any way that would help you to make the results more actionable.<\/em><\/p>\n\n\n\n<h3 id=\"h-don-t-assume-accuracy\" class=\"wp-block-heading\">Don\u2019t: Assume Accuracy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While ChatGPT is powerful, it\u2019s not infallible. It <strong>may produce outdated or incorrect information, especially when dealing with niche topics or rapidly evolving industries<\/strong>. It\u2019s also, shall we say, kind of a people pleaser. That is, if you ask it a question, it feels compelled to give you an answer, and sometimes this just means it fills in the blanks with random and not-so-accurate info.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As such, <strong>always fact-check critical details<\/strong>, such as statistics, dates, or specific claims, to ensure accuracy. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If ChatGPT provides data about market trends, verify the source before including it in a presentation.<\/li>\n\n\n\n<li>When using the AI for research, cross-reference the information with reliable, up-to-date sources.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to ensure accuracy is by <strong>providing ChatGPT with the source information<\/strong>. So instead of asking it \u201cwhat is Nike\u2019s value proposition?\u201d, you could provide it with Nike\u2019s website URL, and say, \u201cbased on this website, what is Nike\u2019s value proposition?\u201d That way, you know ChatGPT is pulling the answer directly from the source, rather than from unknown and possibly unreliable corners of the internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Long story short, <strong>this prompt guide highlights how to think of ChatGPT as a helpful assistant, not an authoritative expert. <\/strong>That means you\u2019re the quality control and, when it comes to accuracy, the buck stops with you.<\/p>\n\n\n\n<h3 id=\"h-don-t-settle-for-the-first-answer\" class=\"wp-block-heading\">Don\u2019t: Settle for the First Answer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first response isn\u2019t always the best; this is why iterative prompt engineering is important\u2014you can <strong>tweak and refine your prompts until the AI gives you the most useful result<\/strong>. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If the response feels too formal, you can say: \u201cRewrite this with a friendlier tone.\u201d Still not what you\u2019re looking for? Tell it what you do or don\u2019t like, and ask it to try again. And then again\u2026and again, until you\u2019re satisfied.<\/li>\n\n\n\n<li>If the output lacks depth, try: \u201cCan you expand on this idea with examples?\u201d<\/li>\n\n\n\n<li>If the answer doesn\u2019t feel actionable enough, ask: \u201cplease provide a list of next steps.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Also, you can totally build on ChatGPT\u2019s answers! So if it gives you a bulleted list, you might decide that you\u2019d like it to turn that list into a table, and maybe even add some extra detail, like costs or action items. The main takeaway here: <strong>use ChatGPT\u2019s initial responses as a starting point for crafting the most optimal answer.&nbsp;<\/strong><\/p>\n\n\n\n<h3 id=\"h-don-t-assume-it-knows-your-goal\" class=\"wp-block-heading\">Don\u2019t: Assume It Knows Your Goal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT can do a lot of things, but it can\u2019t read your mind (yet! Gulp). So don\u2019t assume it knows your intentions unless you make them clear. <strong>If you\u2019re looking for specific outcomes or seek to address a particular audience, then you need to spell it out<\/strong>. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of saying, \u201cTell me how to grow my email list,\u201d specify: \u201cI want to build leads for my new, seven-day, online public speaking program. Please give me <a href=\"https:\/\/academy.siteground.com\/en\/email-lead-generation\/\" target=\"_blank\" rel=\"noopener\">email lead generation tips<\/a> that I can easily implement in the next couple of months.\u201d&nbsp;<\/li>\n\n\n\n<li>In place of, \u201cWrite a blog post about fitness,\u201d clarify with: \u201cI\u2019m a personal trainer and want to get more clients and want to write a blog to help me do this. Give me ideas about how busy professionals in the Seattle area can fit exercise into their daily routines. Be sure to make mention of personal training.\u201d<\/li>\n\n\n\n<li>Rather than just saying, \u201cI\u2019m looking for marketing strategies for my online store,\u201d elaborate on what your goals are and what you\u2019re hoping to accomplish, whether that\u2019s more online traffic with a budget of $1,000, or increasing social media followers in the next 60 days.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paint the full picture, start to finish, so that ChatGPT gives answers that meet your exact needs and goals.<\/strong><\/p>\n\n\n\n<h2 id=\"h-start-writing-the-best-prompts-for-chatgpt\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"start-writing-the-best-prompts-for-chatgpt\"><\/span>Start Writing the Best Prompts for ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crafting effective prompts for ChatGPT is part science, part art. By following the dos and avoiding the don\u2019ts, you can<strong> unlock ChatGPT\u2019s full potential to generate responses that are accurate, creative, and actionable.<\/strong> Treat AI as your creative collaborator, and you\u2019ll get more out of ChatGPT than you could have ever imagined possible.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.siteground.com\/academy\/chatgpt-prompts\/#form\">Get your free ChatGPT Prompt Formula Cheat Sheet<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This article was original published in January 2025, and updated in December 2025<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was original published in January 2025, and updated in December 2025 At first blush, using ChatGPT might seem like you\u2019re unlocking a treasure chest of possibilities. But the reality is that without the right key, you\u2019re likely to end up with a lot of \u201cfluff\u201d (as ChatGPT loves to say) instead of gold. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/academy.siteground.com\/en\/chatgpt-prompts\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Write ChatGPT Prompts: Dos and Don\u2019ts&#8221;<\/span><\/a><\/p>\n","protected":false},"author":61,"featured_media":22235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-22233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Write ChatGPT Prompts: Dos and Don\u2019ts - SiteGround 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