Recognizing the popularity of their products \u2013 and the flood of their unsuccessful duplicates \u2013 Puma India<\/a> took an innovative approach for their 2022 Black Friday campaign by partnering with Indian influencers. In addition to hiring lookalikes of their prominent brand ambassadors, the brand set up fake pop-up stores with altered branding outside a few of their key locations, where the famous lookalikes were seen posing in front of fake Puma merchandise.<\/p>\n\n\n\n The real influencers, including Indian national team cricketer Virat Kohli, which we see above, joined in by calling out Puma on social media, sparking curiosity. To add to the hype, the brand even made their website look like it had been hacked, prompting Instagram users to express on their social media accounts their confusion at the supposed “bugs” they spotted while visiting the site. <\/p>\n\n\n\n The underlying message of the campaign was clear: while everything can be imitated, Puma\u2019s Black Friday deals are 100% authentic. During a shopping season where many customers are skeptical of the discounts brands offer, Puma set themself apart with truly unbeatable deals on their top products, promoted through videos featuring all the participating influencers<\/a>. <\/p>\n\n\n\n The campaign was a masterpiece, capturing the attention of customers while addressing the doubt many have when shopping during this season.<\/p>\n\n\n\n Another great example of leveraging social media for Black Friday comes from Best Buy<\/a>, the American multinational electronics retailer. The busiest shopping day of the year isn\u2019t only about grabbing deals on long-awaited items for ourselves, it\u2019s also the perfect time to shop gifts, and Best Buy seized the opportunity.<\/p>\n\n\n\n![\"\"](\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/Puma-1.jpg\")
<\/figure>\n\n\n\n<\/span>2. Best Buy\u2019s Gift Recommendations on TikTok<\/span><\/h2>\n\n\n\n