{"id":20074,"date":"2025-10-12T16:21:00","date_gmt":"2025-10-12T16:21:00","guid":{"rendered":"https:\/\/newblog.siteground.com\/en\/?p=20074"},"modified":"2025-10-20T11:35:35","modified_gmt":"2025-10-20T11:35:35","slug":"black-friday-email-examples","status":"publish","type":"post","link":"https:\/\/academy.siteground.com\/en\/black-friday-email-examples\/","title":{"rendered":"25 Best Black Friday Email Examples (+ Actionable Tips)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This article was originally published in September 2024, and then updated in October 2025.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday email campaigns can be tricky\u2014juggling design, copy, and email sending is no small feat. But we\u2019ve got you covered. Our curated collection of the best Black Friday email examples breaks down the top campaigns, highlighting key takeaways to inspire your own high-converting emails.<\/p>\n\n\n<p>[bf_prep_checklist_download]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-25-black-friday-email-examples-that-inspire-nbsp\"><span class=\"ez-toc-section\" id=\"top-25-black-friday-email-examples-that-inspire\"><\/span>Top 25 Black Friday Email Examples that Inspire&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re just about to begin brainstorming your Black Friday email ideas, here are <strong>some of the best Black Friday emails to use as a solid starting point<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pre-black-friday-teaser-emails\">Pre-Black Friday Teaser Emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To build anticipation, you can <strong>create a Black Friday teaser email<\/strong>. In your pre-Black Friday emails, make sure to add a sneak peek of your Black Friday sale and what your customers can expect. But don&#8217;t give away all the details just yet\u2014you want to keep readers eager to visit your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let\u2019s explore some creative email examples:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1577\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/snap-share-save-1.jpg\" alt=\"\" class=\"wp-image-20079\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subject line:<\/strong> <em>Snap. Share. SAVE! \ud83c\udf81<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Canon&#8217;s pre-Black Friday email, they&#8217;ve picked the top three products to catch the customer&#8217;s attention, yet customers need to visit Canon&#8217;s website to learn more about the sale. What&#8217;s more, the main CTA button is placed above the fold to attract attention. They also have their main shopping categories linked at the bottom of the email for customers to explore further.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design:<\/strong> Their brand color, red, is used for the CTA button and the background in order to make the button more appealing and the camera product stand out\u2014the two most important things in this email communication.<\/li>\n\n\n\n<li><strong>Content<\/strong>: They emphasize the reader\u2019s desire for free time to focus on \u201cwhat really matters\u201d and \u201cthe moments that mean the world.\u201d Their subject line is short, catchy, and to the point, while also leveraging alliteration.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"1682\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/your-early-access-starts-now-1.jpg\" alt=\"\" class=\"wp-image-20081\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Bellroy&#8217;s Black Friday email example, the things that catch one&#8217;s eye the most are the title\u2014\u201cyour deal is waiting\u201d\u2014and the amount of the deal (up to $70 AUD). These are specifically created to attract the reader&#8217;s attention\u2014the font is white on a black background, which makes it stand out; and the deal is a 3D-like credit card, which is inline with their brand&#8217;s products (wallets, bags, phone cases, etc.).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content:<\/strong> This is one of the best VIP customer email examples. The brand emphasizes the exclusivity of their deal, using phrases like \u201csubscriber exclusive,\u201d \u201cyour deal,\u201d \u201cyou have early access,\u201d etc. It appeals to the reader, making them feel special and appreciated, differentiating them from the crowds. The copy is actionable and reader-oriented.<\/li>\n\n\n\n<li><strong>Design:<\/strong> They&#8217;ve used a black background and an orange button, as well as white and gray for the fonts, in order to make the most important aspects of their Black Friday sale message stand out.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/one-big-black-friday-early-offer-just-for-you-1.jpg\" alt=\"\" class=\"wp-image-20083\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This teaser email is almost like a Black Friday newsletter example, as it\u2019s heavily focusing on the product bundle offer. Yet it creates a sense of urgency even though it\u2019s an early-access offer. This sense of urgency is completely logical here because the brand is promoting health-monitoring devices, and health is always the \u201cmost urgent\u201d and important aspect of life.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content:<\/strong> The copy emphasizes how big their offer is in terms of products provided and the discounted amount of the total value. They\u2019ve repeatedly used the word \u201cbig\u201d to describe both the offer and the product bundle.<\/li>\n\n\n\n<li><strong>Design:<\/strong> To achieve the above-mentioned effects, the brand has incorporated several elements in the email design. Their \u201cblue\u201d brand color is again used for titles and CTAs and made to stand out on a black background. There are different pictures of the products because here the focus is the bundle deal.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1718\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/something-new-is-coming-on-black-friday-1-1.jpg\" alt=\"\" class=\"wp-image-20085\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tinker Watches uses the countdown concept, which in this case corresponds nicely with their time-focused brand. On top of that, they&#8217;re planning to release a new product; hence, the countdown concept.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>To emphasize the countdown for watch sales, they use phrases like \u201cwatch for it,\u201d \u201clet the countdown begin,\u201d and \u201ccoming Black Friday,\u201d which makes the message more appealing to the reader.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The email design is inline with the whole countdown \u201cmystery\u201d concept of the upcoming release. The upcoming watch is in a black shade with blurred background, and the user can only see its outline\u2014thus, the brand creates a sense of anticipation and excitement.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1450\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/30-off-black-friday-art-inspiration-1.jpg\" alt=\"\" class=\"wp-image-20087\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paper Collective&#8217;s Black Friday email example focuses on inspiration for gifts. The email represents a gift guide divided into four main categories that are based on the brand&#8217;s products. They put emphasis on inspiring and guiding customers through Black Friday shopping, while also teasing them with the upcoming offer \u201cthis weekend.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The brand focuses their Black Friday email campaign content on getting gift ideas from their upcoming Black Friday sale. The title is a question that appeals to the user to think about their art-print and frame preferences.&nbsp;<\/li>\n\n\n\n<li><strong>Design: <\/strong>The brand&#8217;s colorful art is the focus of the email design. They highlight the art collection guide, putting it above the fold in different colors, and with large font titles for each one. They don&#8217;t focus so much on the CTA button, as the art collection guide is meant to attract users&#8217; attention.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-black-friday-announcement-emails\">Black Friday Announcement Emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your Black Friday sale email announcement is probably the most important email you&#8217;re going to send out. That&#8217;s why it needs to be carefully crafted and designed in order to achieve maximum results and attract as many sales as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the top Black Friday email examples we&#8217;ve curated especially for you:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"900\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/black-friday-savings-start-now-washington-post-1.jpg\" alt=\"\" class=\"wp-image-20090\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The Washington Post<\/em> Black Friday campaign is one of the best discount email examples. It grabs the reader&#8217;s attention with the low price in a very big red font.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content is short and straight to the point\u2014that it&#8217;s their best deal ever, for just 99 cents per month. They also focus on the fact that this deal provides users with unlimited access to their content, making it even more appealing.<\/li>\n\n\n\n<li><strong>Design: <\/strong>They&#8217;ve used only three colors, yet in a very impactful way\u2014above the fold they have the low price in big red font, plus a red CTA button below, and both stand out on the black background. The text is in white, which also makes it easy to read, and it catches one&#8217;s eye.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1242\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/the-black-friday-sale-starts-now-orangewood-1.jpg\" alt=\"\" class=\"wp-image-20092\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Orangewood<\/em> uses a big, black, blocktype font for their above-the-fold Black Friday sale title, which is the main focus. The percentage discount and product images also take a significant part of the email design.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>Their copy is short and straightforward\u2014their biggest Black Friday sale is live. They also create a sense of urgency with actionable phrases like \u201cshop early.\u201d<\/li>\n\n\n\n<li><strong>Design: <\/strong>The background color is inline with the guitar&#8217;s colors, yet it makes the rest of the content stand out.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/the-black-friday-sale-starts-now-1.jpg\" alt=\"\" class=\"wp-image-20094\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has divided the Black Friday email into several sections\u2014the most important ones being in a bright color that catches the reader&#8217;s attention.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The copy uses actionable phrases like \u201csave 20%,\u201d \u201csave up to,\u201d \u201cshop now,\u201d and \u201cvisit\u201d to encourage sales. It also creates a sense of urgency because the Black Friday offer will only be valid \u201cwhile supplies last.\u201d&nbsp;<\/li>\n\n\n\n<li><strong>Design: <\/strong>The email design is creative and compelling. The product images create a 3D-effect that make them appealing to the reader. The bright orange color, along with the gray sections, make the content stand out.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2313\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/now-live-50-off-a-skillshare-membership-1.jpg\" alt=\"\" class=\"wp-image-20096\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Skillshare<\/em>&#8216;s Black Friday email design heavily appeals to \u201cyou,\u201d the reader. It uses an image of a creative professional with whom the reader can identify. The brand has also placed their product on the image in a subtle, yet compelling way\u2014their creative glasses are in a neon green color.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content:<\/strong> The content focuses on the reader&#8217;s needs with phrases like \u201ctreat yourself,\u201d \u201cgive yourself the gift,\u201d and \u201ceverything you need to.\u201d It gives both a special offer (50%-off discount) and explains the benefits of their product, giving readers reasons why they should take advantage of the Black Friday sale.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The bright orange background above the fold is used to make the offer stand out. There is one neon green creative line that goes through this section, drawing attention to the creative product they&#8217;re selling and grabbing the reader&#8217;s attention.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"2442\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/today-is-the-day-for-huge-kids-book-savings-1.jpg\" alt=\"\" class=\"wp-image-20098\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Black Friday email example design is focused visually on the books it offers for kids. The CTA buttons are also squares with sharp edges, reminiscent of books.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content centers around how big the Black Friday sale is with phrases like \u201chuge savings,\u201d \u201cget a third book absolutely free.\u201d It also creates a sense of urgency with \u201conly come around once a year\u201d and \u201cdon&#8217;t miss out.\u201d<\/li>\n\n\n\n<li><strong>Design: <\/strong>The design relies on three CTA buttons, two of which are sales-oriented (\u201cShop now and save\u201d), above the fold and below in the email. At the bottom of the email, they have a third CTA button for driving traffic to their website, encouraging users to explore more products. The bold and block-type font corresponds well with the book products, and the bright and black colors create an appealing look.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-last-chance-emails\">Last Chance Emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our set of Black Friday email examples wouldn&#8217;t be complete without last chance emails. Their main objective is to create a sense of urgency in order to boost sales even further. They are usually sent a few days before the sales ends, or during the last 48 or even 24 hours. Our selection goes like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2026\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/this-is-your-last-chance-1.jpg\" alt=\"\" class=\"wp-image-20102\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sense of urgency is created in almost every single sentence, using phrases like \u201cdo it quick,\u201d \u201cthe end is nigh,\u201d \u201ctruly nigh,\u201d \u201cyour last chance,\u201d \u201cwhile it&#8217;s cheap,\u201d and \u201cbefore someone else.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content uses creative language, playing with the usage of the word \u201cnigh,\u201d as well as \u201csnap up\u201d and \u201cstock up.\u201d It also leverages the alliteration \u201cbreakfast bargain\u201d to stress both the product \u201cbreakfast\u201d and the sale \u201cbargain.\u201d<\/li>\n\n\n\n<li><strong>Design: <\/strong>Apart from their brand color, which they&#8217;ve used as a background, they&#8217;ve also whimsically implemented pouring milk and scattered cereal on the design to make it look more appealing and outside-of-the-box.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2540\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/bookingcom-black-friday-last-chance-1.jpg\" alt=\"\" class=\"wp-image-20105\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most important part of this Black Friday email example is above the fold, and is very appealing with lots of visuals and contrasting fonts. The main CTA button is within that part as well.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>There isn&#8217;t much content in the email, but it&#8217;s straight to the point with phrases like \u201cBlack Friday deals,\u201d \u201clast call,\u201d \u201cbook today,\u201d and \u201cdon&#8217;t miss out.\u201d It also has two additional sections that help the reader find flights and places to go; thus enhancing their user experience even further.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The major thing about the design is that it includes photos from various locations. These are meant to inspire and encourage the reader to book their next trip with Booking and take advantage of the offer.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1676\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/black-friday-is-starting-early-1.jpg\" alt=\"\" class=\"wp-image-20107\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Black Friday email example follows a traditional structure, having a title, image, paragraph, and a CTA button. What makes it stand out is the banner at the top, and the content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The email content urges the reader to \u201csave now,\u201d which is related in a clever way to their brand (as they sell pillows) with the phrase \u201csleep later.\u201d The copy is short, yet actionable\u2014\u201cbuy more\u201d and \u201csave more.\u201d That makes the content both compelling and sellable.&nbsp;<\/li>\n\n\n\n<li><strong>Design: <\/strong>The main focus of the design is the actionable title and the image in the center that aims to appeal to the reader and have them identify with it. The CTA button is placed at the bottom of the email, while the Black Friday savings banner is above the fold.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1958\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/2-days-left-on-black-friday-bargains-1.jpg\" alt=\"\" class=\"wp-image-20109\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This last chance email, showing a woman running, corresponds in a subtle way with the brand, selling sports shoes, and with the \u201cBlack Friday finale,\u201d which creates a sense of urgency for the final sales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content focuses primarily on the Black Friday finale and the 60% discount. This is an effective approach for a last-chance email, as the goal is to maximize Black Friday sales.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The email includes product images of the best-selling items to encourage readers to make a purchase. It also leverages bright colors that create contrast.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2305\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/it-aint-over-yet-1.jpg\" alt=\"\" class=\"wp-image-20111\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subject line: <\/strong><em>It Ain&#8217;t Over Yet<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Veil<\/em> emphasizes the product and the Black Friday deal, while also creating a sense of urgency. They&#8217;ve added an extra incentive with a social media giveaway game.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The brand uses more casual language, starting with the subject line, the opening sentence, all the way to the CTA button. This casual language corresponds well with the brand item that&#8217;s being promoted.&nbsp;<\/li>\n\n\n\n<li><strong>Design: <\/strong>Their product image and logo are the main focus of the Black Friday email design, whereas the most important points are in bold font. Thus, they catch the reader&#8217;s attention and encourage them to make a purchase.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2560\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/black-friday-deal-ends-tonight-1.jpg\" alt=\"\" class=\"wp-image-20113\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Adobe Creative Cloud<\/em> has placed everything the reader needs to know above the fold\u2014title (with a last chance vibe), deal description, CTA button, and their logo (the main thing that catches the reader&#8217;s attention).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content promotes their creative apps (with short descriptions for each one), and their corresponding icons that appeal to the reader&#8217;s visual memory of these digital products.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The email design relies on a black background for the above-the-fold field in order to make the colorful logo of the brand stand out to the reader. The various colors in the logo represent the creative freedom approach that Adobe&#8217;s products provide to their users.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-extended-black-friday-emails\">Extended Black Friday Emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oftentimes Black Friday discounts get extended in order to attract even more customers and increase sales. If you are worried you&#8217;ll run out of things to say at this point in the sale, then worry no more. We&#8217;ve prepared extended Black Friday email examples as well in order to inspire your own email campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1216\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/30-off-extended-to-cyber-monday-1.jpg\" alt=\"\" class=\"wp-image-20116\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The email has a traditional structure with a header image, title, paragraph, and CTA button with the offer. That design decision corresponds well with <em>Farewill<\/em>&#8216;s brand identity, because their business occupation is wills, funerals, and probate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The overall feel of the copy is that it&#8217;s funny (it even incorporates a joke), which is in contrast with the seriousness of writing a will. That makes the email content even more witty and compelling.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The design looks simple and clean, using mainly gray and yellow (for contrast), yet the Black Friday discount and the CTA button stand out well on the white background.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/black-friday-extended-geno-2-0-for-only-49-95-save-up-to-70-on-nat-geo-gifts-1.jpg\" alt=\"\" class=\"wp-image-20118\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>National Geographic <\/em>example of an extended Black Friday deal follows a newsletter-like structure in which the section above the fold contains all the vital information \u2013 title, deal, CTA button, and product images. The rest provides even more ideas for gifts, divided into categories.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content is straight to the point and product-oriented. There are a lot of listed products with simply an image and title, including the discounted price and the original price, in order to make them more appealing to the readers.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The white background makes all the product images stand out with a nice contrast. This effect makes them the main focus of the email.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/weve-extended-our-best-black-friday-deal-ever-1.jpg\" alt=\"\" class=\"wp-image-20120\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subject line: <\/strong><em>\u26a0\ufe0f We\u2019ve extended our Best Black Friday Deal Ever!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the free shipping email examples, as well as a great example of an extended Black Friday deal. It creates a sense of urgency, beginning with the emoji in the subject line.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>With phrases like \u201cwhile supplies last\u201d and \u201cends tonight,\u201d the email urges readers to make a purchase as soon as possible.&nbsp;<\/li>\n\n\n\n<li><strong>Design: <\/strong>The design follows a newsletter-like structure with multiple sections, starting with an above-the-fold section with the offer and call-to-action. The rest of the sections follow a zig-zag format in which every section ends with a CTA button, aiming at higher click-through rates.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1341\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/zzz-whats-inside-1.jpg\" alt=\"\" class=\"wp-image-20123\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The whole concept of <em>Casper<\/em>&#8216;s example revolves around sleep, which corresponds nicely with the sleep products they sell. Their offer is stated explicitly, yet the main focus is the content and design, which together create the overall feel that there&#8217;s an attractive deal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content uses creative language with phrases like \u201cchoose snooze\u201d and \u201cthe gift of sleep.\u201d It also creates a sense of urgency saying that they can use the code \u201cthrough tomorrow.\u201d<\/li>\n\n\n\n<li><strong>Design: <\/strong>The main focus of the email is the Z-like images of gifts, which represent sleep and the gift that&#8217;s part of their Black Friday deal. This once again appeals to the reader&#8217;s subconscious in order to encourage them to make a purchase.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bonus-cyber-monday-emails\">Bonus: Cyber Monday Emails<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What about a Cyber Monday sale, you would ask. And you&#8217;d be right, because in the last years, Cyber Monday has become a vital part of the whole Black Friday weekend shopping frenzy. Cyber Monday is another great opportunity for boosting your sales this sales season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why we&#8217;ve also selected some Cyber Monday email examples:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2437\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/cyber-monday-starts-now-get-up-to-800-off-1.jpg\" alt=\"\" class=\"wp-image-20124\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this example, the brand has put the three most important things above the fold\u2014title, CTA button, and product image. They&#8217;ve also used a different background color for this section in order to make it stand out.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The copy is short and clear\u2014Cyber Monday has started, and subscribers are encouraged to \u201cshop now.\u201d The rest of the email focuses on the products on sale \u2013 they are presented with a featured image, title, short description, and, most importantly, a discounted price. This is compared to the original price, including the percentage discount for boosting sales. All these encourage the reader to buy as soon as possible.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The main focus of the design is the product images of the TVs. Each TV screen is made very colorful to attract the reader&#8217;s attention. The CTA buttons are in red, which contrasts well on the white background.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/cyber-monday-sale-20-off-everything-1-1.jpg\" alt=\"\" class=\"wp-image-20126\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the first section, which is above the fold, the brand announces that Cyber Monday is here, what their deal is, and the categories in which they sell products. It&#8217;s basically a summary of all that their subscribers need to know.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content is very short and actionable in terms of CTA buttons. They use the simple, yet effective \u201cshop\u201d CTA button. The main focus is on the products and their reduced prices in an attempt to attract more customers.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The product images complement the main message. The brand has picked product images from each category\u2014women, men, and accessories, in order to attract more customers. The product image color palette is inline with the overall look and feel of the email, and they represent each product in its best light to increase sales.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"1414\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/cyber-monday-super-sale-1.jpg\" alt=\"\" class=\"wp-image-20128\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Cyber Monday email example creates a retro overall look and feel, especially with the computer image. It corresponds well with the brand&#8217;s business with cards\u2014combining the retro element of a card with the modern touch of online cards that are sent via computers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content is straight to the point\u2014it introduces Cyber Monday and the deal that goes with it in two short sentences, which is a great hook for the reader to visit the website and make a purchase.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The red background used for the main section makes it appealing and compelling for the readers. They&#8217;ve also used a very creative element for the label \u201csale,\u201d which they&#8217;ve inserted on a computer&#8217;s screen for more effect.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"2327\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/extends-sale-up-to-40-off-sitewide-1.jpg\" alt=\"\" class=\"wp-image-20130\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The email creates a sense of urgency with the countdown timer at the top of the email, which is also in a bright color that contrasts well with the rest of the email.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>The content is very short\u2014a title, CTA button, and percentage discount. The focus is on the product images that are placed in a creative way across the email to attract their target group \u2013 the younger audience.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The design uses bright colors in correspondence with the brand&#8217;s products. Also, the title&#8217;s font is not traditional, but rather creative and outside-of-the-box in order to appeal to the younger audience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/academy.siteground.com\/en\/wp-content\/uploads\/sites\/2\/2024\/09\/manifest-miraculous-writing-with-grammarly-premium-1.jpg\" alt=\"\" class=\"wp-image-20132\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Subject line: <\/strong><em>\ud83d\udd2e Manifest miraculous writing with Grammarly Premium<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In <em>Grammarly<\/em>&#8216;s email example, the main focus is the Black Friday discount\u201450% off any plan. They&#8217;ve also included their plan description in order to attract customers and upsell their premium plan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content: <\/strong>Since the brand is a writing assistant tool, the content of the email heavily relies on word play and appropriate word choice, starting with the subject line. The overall feel of the email is that words create magic.<\/li>\n\n\n\n<li><strong>Design: <\/strong>The design focuses on the \u201cmagical\u201d header image that is used to emphasize the main idea about \u201cmagical words.\u201d It&#8217;s the only colorful element in the email that stands out on the black background.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-your-black-friday-email-marketing-campaign\"><span class=\"ez-toc-section\" id=\"how-to-build-your-black-friday-email-marketing-campaign\"><\/span>How To Build Your Black Friday Email Marketing Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we\u2019ve looked at the Black Friday email marketing examples, it\u2019s time to <a href=\"https:\/\/academy.siteground.com\/en\/black-friday-email-examples\/\n\" data-type=\"post\" data-id=\"20074\" target=\"_blank\" rel=\"noopener\">build your Black Friday email marketing campaign<\/a>. Email marketing will be the backbone of your business success this shopping season. It\u2019s important to create your Black Friday email strategy well in advance, in order to have time to implement and execute it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s all you need to know about every aspect of your Black Friday email:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-catchy-subject-lines\">Create Catchy Subject Lines<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Begin by creating a Black Friday catchy subject line. Make sure it\u2019s unique and compelling so that it can boost your open rates and click rates. Tailor it to your campaign \u2013 whether it\u2019s a teaser, a sale announcement, last chance or an extended sale. Keep it short, straight to the point, and valuable. Above all, it should spark your subscribers\u2019 curiosity and make them want to open your email.<\/p>\n\n\n\n<iframe width=\"100%\" height=\"330\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/AMmws9CvMY8?si=U3R0kNFYsbke9fKL\" data-cookieconsent=\"marketing\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">You can see some great examples from popular brands below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Snap. Share. SAVE! \ud83c\udf81 <\/em>(Canon)<\/li>\n\n\n\n<li><em>See what&#8217;s heating up on Black Friday<\/em> (WeWork)<\/li>\n\n\n\n<li><em>These savings won\u2019t stick around <\/em>(Google)<\/li>\n\n\n\n<li><em>50% off. Starting Now. <\/em>(Brain.fm)<\/li>\n\n\n\n<li><em>Cards Against Humanity Pays You $5 <\/em>(Cards Against Humanity)<\/li>\n\n\n\n<li><em>Black Friday Sale Starts&#8230; Now! \u23f0<\/em> (Postable)<\/li>\n\n\n\n<li><em>Get $50 off your reMarkable paper tablet<\/em> (reMarkable)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that you can also perform A\/B testing with different subject line ideas in order to check which one works best for your audience. By rule of thumb, you can send Version A to 20% of your audience,&nbsp; and Version B&nbsp; to another 20%. Then allow some time to see the results (e.g., open rates), and let the rest of your audience receive the winning subject line version.<\/p>\n\n\n<p>[bf_prep_checklist_download]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-appealing-black-friday-email-templates\">Use Appealing Black Friday Email Templates<\/h3>\n\n\n\n<iframe width=\"100%\" height=\"420\" data-cookieblock-src=\"https:\/\/www.youtube.com\/embed\/kxwD0IVg5l8?si=-XduhHD2kOX4wj_g\" data-cookieconsent=\"marketing\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">The next big thing to think of is your email design. Does designing an email from scratch sound scary? That&#8217;s where Black Friday email templates come to the rescue. They not only save time and effort, but can also be very effective if used correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To leverage Black Friday email templates, you will need a third-party email marketing service, or hire a developer to code some email designs for you.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, SiteGround Email Marketing allows you to <a href=\"https:\/\/newblog.siteground.com\/en\/create-emails-with-free-email-templates\/\" data-type=\"post\" data-id=\"19203\" target=\"_blank\" rel=\"noopener\">create stunning emails fast with our free email templates<\/a>. It includes templates for every need, including Black Friday and Cyber Monday, and lets you easily change colors, play with images, layouts, and everything else you need to create a beautiful email campaign in minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-a-strong-product-proposition\">Include a Strong Product Proposition<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ve got a beautiful email template design, you have to fill it in with value for your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To succeed in <a href=\"https:\/\/academy.siteground.com\/en\/ecommerce-email-marketing\/\n\" data-type=\"post\" data-id=\"18954\" target=\"_blank\" rel=\"noopener\">ecommerce email marketing<\/a>, you should have a strong product proposition and a valuable offer that goes with it. The same rule goes for your Black Friday ecommerce strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you offer a 10% discount for Black Friday, chances are that you won\u2019t stand out among your competition. You need to come up with an attractive offer that your subscribers simply cannot pass by.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do your research on competitors and offer better deals and more discounts. Keep your own inventory in mind as well. If you discount some of your best-selling products or services, you\u2019ll have even better chances of boosting your sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-craft-a-compelling-black-friday-message\">Craft a Compelling Black Friday Message<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even the most appealing offer could remain unnoticed if it\u2019s not conveyed clearly to your audience. That\u2019s why you need to think carefully about your Black Friday messaging.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begin by learning <a href=\"https:\/\/academy.siteground.com\/en\/how-to-write-promotional-emails\/\n\" data-type=\"post\" data-id=\"19526\" target=\"_blank\" rel=\"noopener\">how to write promotional emails<\/a> and incorporate these guidelines in your Black Friday email promotion strategy. Make sure to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communicate your value proposition in a clear, yet catchy voice<\/li>\n\n\n\n<li>Use short and actionable words and sentences<\/li>\n\n\n\n<li>Keep your overall message concise and straight to the point<\/li>\n\n\n\n<li>Engage your readers by making them feel special and appreciated<\/li>\n\n\n\n<li>Leverage phrases that create a sense of urgency<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Creating compelling content is not that easy at all. You\u2019ll need help and we\u2019ve got you covered. With <a href=\"https:\/\/www.siteground.com\/email-marketing\" target=\"_blank\" rel=\"noopener\">SiteGround Email Marketing<\/a>, for example, you get a powerful built-in AI writer assistant that basically writes for you. All you have to do is share a bit about what you want to say and set the tone of voice, then sit back and watch the AI write the perfect email message for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leverage-beautiful-images\">Leverage Beautiful Images<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your Black Friday email design won\u2019t be of any use if you don\u2019t include beautiful and appealing visuals. If you\u2019re selling products, ensure to include pictures that represent these products in the best way possible. In case you\u2019re offering services, use visuals that are somehow related to the service and correspond to your brand guidelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re using <a href=\"https:\/\/www.siteground.com\/email-marketing\" target=\"_blank\" rel=\"noopener\">SiteGround Email Marketing<\/a>, for example, you benefit from a free built-in, AI-generated image gallery. Instead of hiring a professional photographer, or paying for stock images, you can now simply generate the image you need \u2013 various topics and styles are available at no extra cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure to keep all visuals and images inline with your brand style and guidelines so that your customers know and remember that this is your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tip:<\/strong> Use only high-quality images, but keep them low in size in order to have your site load as fast as possible for your visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-a-clear-call-to-action\">Include a Clear Call To Action<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What if you accomplish all of the above, but you still don\u2019t get sales? Then you\u2019re clearly missing something\u2014a clear call to action (button). Your CTA consists of two main parts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Copy<\/strong>: Your CTA copy should be as clear, short, and actionable as possible. Use no more than 2-3 words in total. Try to be creative, but stay clear as well. Some examples to begin with include \u201cBuy now,\u201d \u201cShop now,\u201d \u201cStart shopping,\u201d \u201cStart saving,\u201d \u201cGet your deal,\u201d etc.<\/li>\n\n\n\n<li><strong>Design<\/strong>: Make your CTA stand out within the overall design of your Black Friday email. It doesn\u2019t have to be big and in a very bright color in order to achieve this. All you have to do is incorporate it in a subtle way that is both inline with your brand, and appealing design wise. It should make your readers\u2019 eyes stop and click on it. Don\u2019t forget to place your buttons above the fold or, in case of a longer email, in several places.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-on-your-way-to-black-friday-email-marketing-success\"><span class=\"ez-toc-section\" id=\"on-your-way-to-black-friday-email-marketing-success\"><\/span>On Your Way To Black Friday Email Marketing Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With all these Black Friday email examples in your possession, you\u2019re on the right track to create your own and succeed during the upcoming busy shopping season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have other Black Friday email marketing ideas that have proven successful, feel free to share them in the comments below. We\u2019ll be happy to hear from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy selling!<\/p>\n\n\n<p>[bf_prep_checklist_download]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was originally published in September 2024, and then updated in October 2025. Black Friday email campaigns can be tricky\u2014juggling design, copy, and email sending is no small feat. But we\u2019ve got you covered. Our curated collection of the best Black Friday email examples breaks down the top campaigns, highlighting key takeaways to inspire &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/academy.siteground.com\/en\/black-friday-email-examples\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;25 Best Black Friday Email Examples (+ Actionable Tips)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":48,"featured_media":20077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-20074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>25 Best Black Friday Email Examples (+ Actionable Tips) - SiteGround 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