{"id":12007,"date":"2019-11-07T08:54:47","date_gmt":"2019-11-07T08:54:47","guid":{"rendered":"https:\/\/www.siteground.com\/blog\/?p=12007"},"modified":"2026-05-28T10:55:28","modified_gmt":"2026-05-28T10:55:28","slug":"common-design-mistakes-ecommerce-sites-make","status":"publish","type":"post","link":"https:\/\/academy.siteground.com\/en\/common-design-mistakes-ecommerce-sites-make\/","title":{"rendered":"The 6 Crucial eCommerce Design Mistakes You Must Avoid"},"content":{"rendered":"\n

As a WordPress Maintenance and Support Specialist at FixUpFox<\/a>, I manage ecommerce websites on a daily basis. There are a few common mistakes that I see when people are starting up new ecommerce sites that I’d like to go over. Fixing these mistakes before your site is launched means that you’ll be presenting a better experience to potential customers, leading to higher conversion!<\/p>\n\n\n\n

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<\/span>Lack of Design Consistency:<\/span><\/h2>\n\n\n\n

We have a quarter-century of ecommerce design to draw upon when building our own sites. There are many standards and guidelines that exist for how to make a usable site that converts. Most of those standards are evident when you look at what a good ecommerce site is doing and note where things just make sense.<\/p>\n\n\n\n

As an example, you’re likely to have pictures of your products to the upper left of a product page, with the product details to the right and description below. In that area to the right, you’re most likely going to find an add to cart<\/em> or buy now<\/em> button. You’re also going to be able to navigate through thumbnails if multiple images exist (and they probably should), as well as zoom in on images in some way.<\/p>\n\n\n\n

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The Petshop WooCommerce theme demonstrates a lot of great design standards, including compelling product images, straightforward navigation, and breadcrumbs to let you easily look at related products.<\/p>\n\n\n\n

There’s no reason to stray too far from that layout when designing your ecommerce site. Don’t reinvent the wheel! Having some standards means that your visitors will know where things are, and not have to discover some other method of navigation.<\/p>\n\n\n\n\n\n\n\n

<\/span>Poor Navigation<\/span><\/h2>\n\n\n\n

Speaking of navigation, there’s a lot to address there when it comes to design mistakes.<\/p>\n\n\n\n

There are many ways navigation can affect your site. You want to ensure that the right customer can get to the right page with the fewest clicks, from entry onto your site to checkout.<\/p>\n\n\n\n

Here are a few tips for fixing the navigation of your site.<\/p>\n\n\n\n